In 2025, Microsoft 365 is at the heart of operations for countless businesses. Naturally, Microsoft Forms, with its perfect integration into familiar tools like Teams, SharePoint, and Excel, has become the convenient and logical first choice for many.

However, as the importance of data grows and privacy regulations become stricter, businesses are facing a new question: "Is a tool built for internal 'productivity' also the optimal choice for handling sensitive external customer data, discovering 'growth insights' within it, and building 'trust'?"

This article provides an in-depth comparative analysis of the "partner for productivity," Microsoft Forms, and the "expert in data intelligence," Walla, from both B2B and B2C perspectives, to help you define the best data strategy for your business goals.

B2B (Business-to-Business) Perspective: Beyond Efficiency to Trust and Insight

B2B businesses thrive when internal efficiency, professional trust with external partners, and data-driven decision-making work in harmony.

Microsoft Forms’ B2B Strengths: Unmatched Internal Productivity & Collaboration

The most powerful advantage of Microsoft Forms is its flawless integration within the M365 ecosystem. Conducting a real-time poll in a Teams meeting, embedding a feedback form on a SharePoint page, and linking to Excel for analysis are all excellent use cases for enhancing collaboration and productivity among internal employees.

Walla’s B2B Strengths: Building Trust, Optimizing Business, and Ensuring Professionalism

1. Building Partner Trust with Ironclad Security & Compliance

   Walla provides enterprise-grade security like end-to-end encryption (E2EE), Role-Based Access Control (RBAC), and an immutable audit trail. This gives B2B partners the confidence that you protect their data at the highest level and helps you easily solve complex legal risks, such as the cross-border transfer and vendor management requirements of laws like Korea's PIPA.

2. Optimizing B2B Business through Data Analytics

   Walla transforms collected data into immediate insights. For example, you can analyze the drop-off rate by question on a B2B lead form to pinpoint sources of friction in your communication, or filter collected data by industry or job title to discover the hidden needs of each client segment and inform your sales strategy.

3. Delivering a Professional Brand Experience

   Walla’s clean, professional interface signals that you are a serious partner who values every piece of data, elevating your corporate brand image.

B2C (Business-to-Consumer) Perspective: Innovating the Customer Experience with Trust

In the B2C market, winning customers' hearts starts with providing a positive experience and a credible sense of security.

Microsoft Forms’ B2C Strengths: Simple Large-Scale Data Aggregation

As a feature included in an M365 subscription, it can be a cost-effective and convenient solution for collecting non-sensitive data, such as sign-ups for a large webinar or simple satisfaction surveys. However, it has clear limitations in improving CX through customer behavior analysis.

Walla’s B2C Strengths: Driving CX Innovation on a Foundation of Trust

1. Driving Service Innovation through Customer Experience (CX) Data

   Walla visualizes the customer experience through data. You can analyze the completion rate and average completion time of an online application to reduce customer friction. Use automated visual reports and AI text analysis to quickly extract key insights from thousands of customer feedback entries to instantly improve service quality.

2. Securing Customer Trust by Protecting Data

   Using a platform specifically designed for data protection, like Walla, sends a clear signal to customers: "We are investing in your privacy." This provides the peace of mind that encourages customers to share information, forming the basis for a deeper relationship.

3. Perfectly Handling Sensitive Information and PIPA Consent Requirements

   Walla's auditable consent management is essential for meeting the strict consent requirements of PIPA when collecting sensitive information. Furthermore, its automated retention policy feature helps you effectively fulfill the "destroy after purpose is achieved" obligation.

At-a-Glance Comparison: Microsoft Forms vs. Walla

Walla’s True Power: The Synergy of Security and Analytics

Walla is not simply a security platform and an analytics platform in separate silos. Walla’s true power lies in its ability to extract Actionable Insight from data that has absolute Integrity.

Insights derived from insecurely collected data are like a house of cards, liable to be contaminated or breached at any moment. Walla fortifies the foundation of your data collection and provides sharp analytical tools on top of that solid ground, empowering your business to make data-driven decisions without risk.

Choose for Your Business's "Growth Stage"

The choice becomes clear depending on the "purpose" and "target" of your data processing.

• Choose Microsoft Forms if

  The primary goal of your data collection is internal collaboration and productivity enhancement among employees.

• Choose Walla if

  You need to collect data from external customers or partners, and you want to build trust and derive business insights based on that data.

Microsoft Forms is an excellent companion that helps "your team work better together." And Walla is the foremost expert that "protects your company's data and trust from the outside world, and finds opportunities for growth within that data." Consider what your business needs more right now—internal efficiency or external governance and analysis—to make the wise choice.