The premium electric vehicle brand Polestar doesn’t view its relationship with customers as ending with the sale of a car.
From post-delivery satisfaction surveys to branded experience events, Polestar continuously collects and analyzes customer feedback in order to refine its brand strategy and marketing efforts.
To achieve this, Walla was introduced.
Walla is not just a survey tool—it’s an enterprise-grade data collection platform that covers the entire journey from customer verification to privacy protection and secure feedback management.
Below is a look at how Polestar leveraged Walla to run customer surveys.
I. Post-Delivery Customer Survey
(1) Customer Verification
Polestar began the survey with customer verification. By requesting the customer’s registered email and phone number, Polestar ensured that only verified purchasers could participate—making post-purchase processes such as prize fulfillment accurate and reliable.
[Sample Questions]
(2) Customer Demographic Data
Polestar also gathered demographic information, enabling segmentation and deeper analysis of customer groups.
[Sample Questions]
(3) Customer Interests
To tailor experiences, Polestar collected data on customer interests and preferred event types.
[Sample Questions]
(4) Brand Research
Polestar also explored brand awareness, reasons for purchase, competitive comparisons, and overall satisfaction, generating valuable insights for its marketing strategy.
[Sample Questions]
(5) Privacy Agreement
Finally, Polestar requested consent to use personal information for interest-based event invitations and communications.
II. Event Attendee Survey
Polestar also used Walla to capture feedback at offline branded experiences.
(1) Customer Verification
[Sample Questions]
(2) Satisfaction Survey
The survey was structured in five progressive stages to encourage smooth engagement.
[Sample Questions]
(3) Collecting Additional Ideas
[Sample Questions]
(4) Privacy Agreement
To finalize, Polestar requested consent for personal data collection to manage event feedback and prize fulfillment.
Conclusion
Polestar chose not just to “run surveys,” but to design customer relationships through data. From post-delivery surveys to event experiences, the entire feedback journey became the foundation for stronger customer-brand connections.
In this process, Walla played a critical role. By enabling customer verification to ensure reliable responses and secure privacy & consent management to minimize legal risks, Walla allowed Polestar to confidently capture authentic customer voices.
Walla is more than a survey tool—it is a trusted partner that helps enterprises safely collect customer data and turn it into actionable insights.
The premium electric vehicle brand Polestar doesn’t view its relationship with customers as ending with the sale of a car.
From post-delivery satisfaction surveys to branded experience events, Polestar continuously collects and analyzes customer feedback in order to refine its brand strategy and marketing efforts.
To achieve this, Walla was introduced.
Walla is not just a survey tool—it’s an enterprise-grade data collection platform that covers the entire journey from customer verification to privacy protection and secure feedback management.
Below is a look at how Polestar leveraged Walla to run customer surveys.
I. Post-Delivery Customer Survey
(1) Customer Verification
Polestar began the survey with customer verification. By requesting the customer’s registered email and phone number, Polestar ensured that only verified purchasers could participate—making post-purchase processes such as prize fulfillment accurate and reliable.
[Sample Questions]
(2) Customer Demographic Data
Polestar also gathered demographic information, enabling segmentation and deeper analysis of customer groups.
[Sample Questions]
(3) Customer Interests
To tailor experiences, Polestar collected data on customer interests and preferred event types.
[Sample Questions]
(4) Brand Research
Polestar also explored brand awareness, reasons for purchase, competitive comparisons, and overall satisfaction, generating valuable insights for its marketing strategy.
[Sample Questions]
(5) Privacy Agreement
Finally, Polestar requested consent to use personal information for interest-based event invitations and communications.
II. Event Attendee Survey
Polestar also used Walla to capture feedback at offline branded experiences.
(1) Customer Verification
[Sample Questions]
(2) Satisfaction Survey
The survey was structured in five progressive stages to encourage smooth engagement.
[Sample Questions]
(3) Collecting Additional Ideas
[Sample Questions]
(4) Privacy Agreement
To finalize, Polestar requested consent for personal data collection to manage event feedback and prize fulfillment.
Conclusion
Polestar chose not just to “run surveys,” but to design customer relationships through data. From post-delivery surveys to event experiences, the entire feedback journey became the foundation for stronger customer-brand connections.
In this process, Walla played a critical role. By enabling customer verification to ensure reliable responses and secure privacy & consent management to minimize legal risks, Walla allowed Polestar to confidently capture authentic customer voices.
Walla is more than a survey tool—it is a trusted partner that helps enterprises safely collect customer data and turn it into actionable insights.
The premium electric vehicle brand Polestar doesn’t view its relationship with customers as ending with the sale of a car.
From post-delivery satisfaction surveys to branded experience events, Polestar continuously collects and analyzes customer feedback in order to refine its brand strategy and marketing efforts.
To achieve this, Walla was introduced.
Walla is not just a survey tool—it’s an enterprise-grade data collection platform that covers the entire journey from customer verification to privacy protection and secure feedback management.
Below is a look at how Polestar leveraged Walla to run customer surveys.
I. Post-Delivery Customer Survey
(1) Customer Verification
Polestar began the survey with customer verification. By requesting the customer’s registered email and phone number, Polestar ensured that only verified purchasers could participate—making post-purchase processes such as prize fulfillment accurate and reliable.
[Sample Questions]
(2) Customer Demographic Data
Polestar also gathered demographic information, enabling segmentation and deeper analysis of customer groups.
[Sample Questions]
(3) Customer Interests
To tailor experiences, Polestar collected data on customer interests and preferred event types.
[Sample Questions]
(4) Brand Research
Polestar also explored brand awareness, reasons for purchase, competitive comparisons, and overall satisfaction, generating valuable insights for its marketing strategy.
[Sample Questions]
(5) Privacy Agreement
Finally, Polestar requested consent to use personal information for interest-based event invitations and communications.
II. Event Attendee Survey
Polestar also used Walla to capture feedback at offline branded experiences.
(1) Customer Verification
[Sample Questions]
(2) Satisfaction Survey
The survey was structured in five progressive stages to encourage smooth engagement.
[Sample Questions]
(3) Collecting Additional Ideas
[Sample Questions]
(4) Privacy Agreement
To finalize, Polestar requested consent for personal data collection to manage event feedback and prize fulfillment.
Conclusion
Polestar chose not just to “run surveys,” but to design customer relationships through data. From post-delivery surveys to event experiences, the entire feedback journey became the foundation for stronger customer-brand connections.
In this process, Walla played a critical role. By enabling customer verification to ensure reliable responses and secure privacy & consent management to minimize legal risks, Walla allowed Polestar to confidently capture authentic customer voices.
Walla is more than a survey tool—it is a trusted partner that helps enterprises safely collect customer data and turn it into actionable insights.
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