Chapter 1 General Provisions
Article 1 (Purpose)
The purpose of these Terms of Service is to prescribe the rights, obligations, responsibilities, and other necessary matters between Paprika Data Lab Inc. (hereinafter referred to as the "Company") and the Member in connection with the use of Walla and Walla-related services (hereinafter referred to as the "Service") provided by the Company.
Article 2 (Definitions)
The definitions of terms used in these Terms of Service are as follows:
"Service" means Walla and all Walla-related services that a "Member" can use, regardless of the type of terminal being implemented (including various wired or wireless devices such as PCs, TVs, and portable terminals).
"Data Collection and Survey Service" means all "Services" related to survey activities provided by the "Company" among its "Services," which include survey programming, respondent selection, survey administration, and response collection conducted for respondents at the request of the "Member."
"Platform Utilization Service" means the "Service" provided by the "Company" among its "Services," where the "Company" conducts data analysis and provides analysis results on data provided by the "Member" using the "Company's" data analysis platform at the request of the "Member."
"Member" means a user who accesses the "Service" of the Company, enters into a use contract with the "Company" in accordance with these Terms of Service, and uses the "Service" provided by the "Company."
"ID" means the email address selected by the "Member" and approved by the "Company" for the identification of the "Member" and the use of the "Service."
"Paid Service" means various contents (including various information contents, VOD, items, and other paid contents), statistical data, and overall "Services" provided by the "Company" for a fee, including the "Data Collection and Survey Service" and "Platform Utilization Service."
"Response Data" means all data generated or written in the process of performing the "Data Collection and Survey Service" in accordance with the "Member's" request for such service.
"Results" mean the results of the "Response Data" obtained through the "Company's" execution of the "Data Collection and Survey Service."
"Post" means all information or materials, consisting of text, documents, pictures, voices, links, files, or a combination thereof, posted on the "Service" by the "Member" while using the "Service."
"Charging" means crediting an amount equivalent to the amount paid or to be paid by the "Member" (hereinafter referred to as the "Charged Amount") through a method designated by the "Company" to the relevant "ID" and team-shared "ID."
"Cancellation of Use" means that when a "Member" who has paid for a "Paid Service" intends to use the "Paid Service" but fails to normally receive the service due to reasons attributable to the "Company," the "Company" refunds the "Paid Service" fee using the original payment method.
Article 3 (Specification and Amendment of Terms)
The "Company" shall post the contents of these Terms of Service on the initial screen (front page) of the service so that users can easily view them.
Prior to the user's consent to the Terms of Service, the "Company" must provide a separate link screen or pop-up screen to help the user understand important contents specified in the Terms of Service, such as the price of "Paid Services" and payment conditions, and obtain the user's confirmation.
The "Company" may amend these Terms of Service within a scope that does not violate relevant laws, such as the "Act on the Regulation of Terms" and the "Act on Promotion of Information and Communications Network Utilization and Information Protection (hereinafter referred to as the 'Information and Communications Network Act')."
When the "Company" amends the Terms of Service, it shall announce the effective date and reasons for the amendment along with the current Terms of Service on the initial screen of the site from 7 days prior to the effective date to the day before the effective date. The announcement shall clearly state that if the Member does not express their refusal from the date of announcement to the effective date, they shall be deemed to have approved the change. If the Member fails to express any intention, they shall be deemed to have approved the amended Terms of Service. However, if the contents of the Terms of Service are changed unfavorably to the Member, the Company shall clearly notify the Member individually at least 30 days in advance via electronic means within the service, such as email or a consent pop-up window upon login, in addition to the disclosure under Paragraph 1.
Among the amended provisions, those regarding the service contract shall apply only to contracts concluded after the effective date, and the provisions prior to the amendment shall apply to contracts already concluded before that date. However, if a Member who has already concluded a contract wishes to be subject to the amended provisions and sends such intent to the "Company" within the announcement period of the amended terms under Paragraph 4 and obtains the consent of the "Company," the amended provisions shall apply.
If a "Member" does not agree to the application of the amended Terms of Service, the "Company" cannot apply the contents of the amended Terms of Service, and in this case, the Member may terminate the use contract. However, if there are special circumstances where the existing Terms of Service cannot be applied, the "Company" may terminate the use contract.
Matters not specified in these Terms of Service and the interpretation of these Terms of Service shall be governed by relevant laws and regulations or commercial practices.
Chapter 2 Conclusion of Service Contract
Article 4 (Conclusion of the Contract)
The "Service" use contract can be concluded through the following method: It is established when a person who wishes to become a "Member" (hereinafter referred to as the "Applicant") agrees to the Terms of Service, enters the information requested by the "Company," and the "Company" approves such application.
The "Company" may refuse to accept, suspend, or terminate the use contract for applications that fall under any of the following items:
If the Applicant has previously lost their member status under these Terms of Service (except where 1 year has passed since the loss of member status and the Applicant has obtained the "Company's" approval for re-registration).
If a name other than the Applicant's real name is used, or if another person's identity is stolen.
If false information is provided, or if the information required by the "Service" is omitted.
If approval is impossible due to reasons attributable to the Applicant, or if the application is submitted in violation of other prescribed matters.
The "Company" shall notify the "Member" whose use contract has been terminated for the reasons set forth in the preceding paragraph via their email address regarding the occurrence of such cause, and grant an opportunity to explain that it was not due to their intentional act or negligence within a maximum of 30 days from the date of receiving the notice. In this case, the "Company" shall review the details of the "Member's" explanation and, if it determines that the "Member's" claim is reasonable, allow the "Member" to use the service normally.
In making an application under Paragraph 1, the "Company" may request real-name verification and identity authentication through a specialized agency depending on the type of "Member."
The "Company" may defer approval if there is no room in the "Service"-related equipment, or if there is a technical or operational problem.
If the "Company" does not approve or defers the application for membership registration pursuant to the preceding paragraph, the "Company" shall, in principle, inform the Applicant of such fact.
The time of establishment of the use contract shall be the time when the "Company" indicates the completion of registration within the application process.
The "Company" may classify "Members" into tiers according to Company policy and differentiate their use by subdividing use time, frequency of use, service menus, etc.
Article 5 (Change and Withdrawal of Member Information)
A "Member" may view and modify their personal information at any time through the 'Manage My Info' screen. However, the "ID" required for "Service" management can only be changed after verifying the identity through the Customer Center.
If any information submitted at the time of application for membership changes, the "Member" must modify it online or inform the "Company" of the change via email or other methods.
The "Company" shall not be liable for any disadvantages resulting from failing to notify the "Company" of the changes referred to in Paragraph 2, unless there is intentional misconduct or gross negligence on the part of the "Company."
A "Member" may apply for termination of the use contract (membership withdrawal) at any time through the Customer Center or 'Manage My Info' menu on the initial screen of the service. When a "Member" applies for withdrawal, the "Company" may verify the identity of the Member and shall process it immediately in accordance with relevant laws and regulations. However, the "Company" may restrict re-registration for 30 days in accordance with service operation principles.
When a "Member" terminates the contract, all data of the "Member" will be destroyed immediately upon termination, except when the "Company" retains member information in accordance with relevant laws and its Privacy Policy.
Article 6 (Obligation to Protect Personal Information)
The "Company" endeavors to protect the personal information of "Members" as prescribed by relevant laws, such as the "Personal Information Protection Act," the EU GDPR, and the US CCPA/CPRA. The protection and use of personal information shall be governed by relevant laws and the "Company's" Privacy Policy. However, the "Company's" Privacy Policy does not apply to linked sites outside the "Company's" official site.
Article 7 (Member's Obligation to Manage "ID")
The "Member" is responsible for managing their "ID" and must not allow a third party to use it.
The "Company" may restrict the use of a "Member's" "ID" if there is a concern that personal information may be leaked, or if there is a concern that it may be mistaken for the "Company" or the "Company's" operator.
If a "Member" recognizes that their "ID" has been stolen or is being used by a third party, they must immediately notify the "Company" and follow the "Company's" instructions.
In the case of Paragraph 3, the "Company" shall not be liable for any disadvantages caused by the "Member's" failure to notify the "Company" of the fact, or failure to follow the instructions of the "Company" even after notifying it, unless there is intentional misconduct or gross negligence on the part of the "Company."
Article 8 (Obligations of the Company – Data Processing Addendum)
The Company shall comply with relevant laws and these Terms of Service, and faithfully implement necessary measures for the maintenance, management, and improvement of the service so that members can use the service stably.
The Company may perform necessary tasks such as system inspections, updates, and equipment repairs to provide stable services.
The Company shall establish technical and administrative protection measures to protect personal information so that members can use the service safely, and process personal information in accordance with relevant laws and its Privacy Policy.
[GDPR & CCPA Global Compliance Clause] With respect to any personal data/personal information collected, uploaded, or processed by the Member through the Service, the parties acknowledge and agree that the Member acts as the "Data Controller" (or "Business" under the CCPA) and the Company acts as the "Data Processor" (or "Service Provider" under the CCPA). The Company shall strictly adhere to the following obligations:
a. Processing Scope & Documented Instructions: The Company shall process personal data only on documented instructions from the Member, including with regard to transfers of personal data to a third country, unless required to do so by applicable laws.
b. CCPA Statutory Prohibitions: The Company is strictly prohibited from: (i) "selling" or "sharing" the personal information; (ii) retaining, using, or disclosing the personal information for any purpose other than for the specific business purposes specified in this contract; (iii) retaining, using, or disclosing the personal information outside of the direct business relationship between the Company and the Member; and (iv) combining the personal information with personal information received from, or on behalf of, another person or source, except as expressly permitted under the CCPA/CPRA.
c. Sub-processors: The Company shall not engage another processor (sub-processor) without prior specific or general written authorization of the Member. The Company shall ensure that any sub-processor is bound by data protection obligations at least as restrictive as those contained herein.
d. Data Subject Rights & Assistance: The Company shall, taking into account the nature of the processing, assist the Member by appropriate technical and organizational measures, insofar as this is possible, for the fulfillment of the Member’s obligation to respond to requests for exercising the data subject's rights (e.g., access, deletion, opt-out) under the GDPR and CCPA/CPRA.
e. Security & Breach Notification: The Company shall implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk and shall notify the Member without undue delay after becoming aware of a personal data breach.
f. Cross-border Data Transfers: To the extent that the provision of the Service involves transfers of personal data from the EU/EEA to South Korea, the parties acknowledge that South Korea ensures an adequate level of data protection pursuant to the EU-Republic of Korea Adequacy Decision. For other regions, the parties shall execute appropriate transfer mechanisms (e.g., Standard Contractual Clauses) as required.
The Company may temporarily restrict or suspend all or part of the service in the event of system inspections, equipment repairs, technical failures, or service improvements. In this case, notice shall be given in advance, provided that notice may be given after the fact in urgent or unavoidable circumstances.
Article 9 (Obligations of the "Member")
The "Member" must not engage in the following acts. "Members" must comply with relevant laws, the provisions of these Terms of Service, use guidelines, precautions announced in connection with the "Service," and matters notified by the "Company," and must not engage in any other acts that interfere with the "Company's" business. Violation of this may result in forfeiture of membership status.
Registering false information when registering or changing personal information.
Arbitrarily changing information posted on the "Company's" platform.
Transmitting or posting information (such as computer programs) not permitted by the "Company."
Infringing on the intellectual property rights, including copyrights, of the "Company" or a third party.
Damaging the reputation or disrupting the business of the "Company" or a third party.
Disclosing or posting obscene or violent messages, images, voices, or other information contrary to public order and good morals on the screen.
Engaging in activities for profit-making purposes targeting an unspecified number of people using the "Company's" "Service."
Providing information that distorts facts, or any other acts deemed inappropriate by the "Company."
Stealing other people's information.
Chapter 3 Content and Use of the Service
Article 10 (Content of the "Service")
The "Company" provides the following services to "Members":
a. Conclusion of contracts regarding surveys
b. Provision of a survey creation tool
c. Provision of analytical data on survey results
d. Provision of distribution channels for sharing surveys
e. All services provided to "Members" through additional development by the "Company" or alliance contracts with other companies
f. All other value-added services provided
Article 11 (Use of the "Service")
In the event of a shortage of goods or services or changes in technical specifications, the "Company" may change the content of the goods or services to be provided under contracts to be concluded in the future. In this case, the contents of the changed goods or services and the date of provision shall be specified and announced on the initial screen of the service in advance, and individually notified to members via electronic means within the service, such as email or a consent pop-up window upon login. However, if there are unavoidable circumstances or conditions that the "Company" cannot reasonably predict, it shall be announced immediately.
The "Company" may change the content of the "Service" for which it has concluded a contract with a member due to reasons such as a shortage of goods or changes in technical specifications. In this case, the "Company" shall announce it on the initial screen of the service in advance and individually notify members via electronic means within the service, such as email or a consent pop-up window upon login.
In the case of the preceding paragraph, the "Company" shall compensate for damages suffered by members, provided that there is intentional misconduct or negligence on the part of the Company.
The "Company" may temporarily suspend the provision of the "Service" in the event of repair, inspection, replacement, breakdown of information and communication equipment such as computers, disconnection of communication, or substantial operational reasons. In this case, it shall be announced on the website in advance. However, if there are unavoidable reasons why the "Company" cannot announce it in advance, it shall be announced immediately.
The "Company" may conduct regular inspections if necessary for the provision of the service, and the regular inspection time shall follow what is announced on the service provision screen.
Article 12 (Information Provision and Placement of Advertisements)
The "Company" may provide "Members" with various information deemed necessary during their use of the "Service" via announcements, emails, etc. However, "Members" may refuse to receive emails at any time, except for transaction-related information and responses to customer inquiries under relevant laws. Transaction-related information and replies to customer inquiries are excluded from the opt-out.
The "Company" may place advertisements on the "Service" screen, homepage, email, etc., in connection with the operation of the "Service." A "Member" who receives an email containing advertisements may request the "Company" to stop receiving such emails.
Information on respondents is provided to "Members" based on the following criteria:
It shall be used only for the specified purpose of the survey requested by the "Member." In this process, for information that can identify an individual, such as real names, a feature is provided on the project editing page so that separate consent can be obtained from the respondent.
Article 13 (Modification of Service)
The "Company" may change all or part of the "Service" it provides if there are substantial operational or technical needs.
If there is a change in the content, method of use, or utilization hours of the "Service," the reasons for the change, the content of the service to be changed, and the date of provision shall be announced on the initial screen of the service in advance, and individually notified to members via electronic means within the service, such as email or a consent pop-up window upon login.
The "Company" may modify, suspend, or change part or all of the "Service" provided free of charge due to the "Company's" policies and operational needs. In this case, the content shall be announced on the initial screen of the service in advance, and individually notified to "Members" via electronic means within the service, such as email or a consent pop-up window upon login. No separate compensation shall be provided to "Members" unless there is intentional misconduct or negligence on the part of the "Company."
Article 14 (Ownership of Rights to the "Service" and Use of "Posts")
Intellectual property rights, including copyrights, to the "Results" provided to the "Member" under the "Data Collection and Survey Service," and rights to the "Response Data" collected or generated by the "Member" using the "Service," belong to the "Member," and the "Company" has an obligation to protect this information.
"Posts" registered by a "Member" within the "Service" may be exposed in separate value-added services developed and provided by the "Company" excluding information that can identify the author (or copyright holder) of the "Post." In this process, the relevant "Post" may be partially modified, reproduced, or edited. In this case, the Company shall comply with copyright laws, and the "Member" may at any time request actions such as deletion, exclusion from value-added services, or setting it to private through the Customer Center.
[Publicity & Marketing License] The Member hereby grants the Company a non-exclusive, worldwide, royalty-free, fully paid-up, and sublicensable license to use the Member’s trade name, trademark, service mark, and logo (collectively, "Member Marks") on the Company’s website, landing pages, blog, social media channels, and other marketing materials solely for the purpose of identifying the Member as a customer or user of the Service (e.g., customer case studies, reference lists, and success stories).
[Opt-Out Right] The Member may revoke the marketing license granted under Paragraph 3 at any time by submitting a written request to the Customer Center or via email (
[email protected]). Upon receipt of such a request, the Company shall remove the Member Marks and relevant case studies from its public platforms within a reasonable timeframe, except where the materials have already been printed or distributed in physical forms.[Anonymization Standards] The "Company" may utilize the "Member's" service use cases for service promotion, marketing, or statistical purposes. In this case, the Company shall ensure that the data is rendered irreversibly anonymous (Anonymization) in accordance with the GDPR, meaning it cannot be linked to any specific individual. Pursuant to the CCPA/CPRA, the Company makes a public commitment to maintain and use such data solely in a de-identified form and will not attempt to re-identify (Re-identification) the information.
When utilizing information that can identify the member, such as the "Member's" trade name, logo, or fact of service use, the "Company" shall guide the "Member" in advance.
If a "Member's" "Post" contains content that violates relevant laws such as the "Information and Communications Network Act" and the "Copyright Act," the rights holder may request the suspension or deletion of the "Post" in accordance with procedures prescribed by relevant laws, and the "Company" must take action in accordance with relevant laws.
Even if there is no request from the rights holder pursuant to the preceding paragraph, the "Company" may take temporary measures, etc., against the relevant "Post" in accordance with relevant laws if there are reasons to recognize an infringement of rights, or if it violates other Company policies and relevant laws.
Copyrights and intellectual property rights to the "Service" belong to the "Company."
The "Company" grants the "Member" the right to use the "Service" in accordance with the terms of use set by the "Company," and the "Member" shall not engage in disposal acts such as assignment, sale, or provision of security.
Article 15 (Responsibility of the "Member")
A "Member" is responsible for their own actions, response data, and communications with others while using the service provided by the "Company." If the content of the service, such as the survey forms used by the "Member," falls under any of the following items, the "Company" may suspend the provision of the relevant service and take temporary measures such as deleting relevant content for 30 days after prior notice (or without prior notice if prescribed by relevant laws). The "Member" may file an objection within 7 days after the temporary measures are taken under this Article. If no objection is received, permanent measures will be taken against the relevant content.
Using the service for the purpose of committing illegal acts, or using the service where the act of using the service or the failure of the service could result in physical damage, death, mental harm, or personal injury.
Using the service to build products or services in competition with the "Company," or for other competitive purposes.
Interfering with the normal operation of the service or accessing the service using methods other than those provided by the "Company."
Using the service for the purpose of bypassing restrictions imposed by the "Company" on the "Member."
Probing or scanning vulnerabilities or security matters of the "Company's" systems or networks.
Extracting or collecting data from the "Company's" web pages using web crawling programs or other automated programs.
Denying others access to the service, or attempting reverse engineering.
Using the service to distribute or transmit viruses, malware, or other malicious software.
Using the service to infringe upon the intellectual property rights of others.
Article 15-2 (Third-Party Services)
The Service may contain features or integration points designed to interoperate with third-party applications or services (including but not limited to cloud storage, communication tools, and data integration platforms). The Company does not warrant, endorse, or support third-party services, and shall not be held liable for any damages, data loss, errors, or service interruptions caused by or arising from such third-party provider's systems, errors, or policies.
Article 15-3 (Indemnification)
The Member agrees to indemnify, defend, and hold harmless the Company, its affiliates, officers, directors, employees, and agents from and against any and all third-party claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees and court costs) arising out of or in connection with: (i) the Member's breach or alleged breach of these Terms; (ii) the Member's violation of any applicable local, state, national, or international laws, regulations, or statutory rules (including but not limited to GDPR, CCPA/CPRA, and COPPA); or (iii) any third-party or data subject claims regarding the data, content, personal information, or specific survey forms collected, processed, distributed, or managed by the Member through the use of the Service.
Chapter 4 Subscription Cancellation and Refund Policy
Article 16 (Subscription Cancellation & Auto-Renewal Off)
The Member may cancel their monthly or annual subscription at any time through the customer center or account settings on the website.
Upon cancellation, the Member will continue to have full access to the Service until the end of the current billing cycle (the remainder of the billed month or year), at which point the subscription will automatically terminate and will not renew.
If a Member requests immediate deletion of the account infrastructure upon cancellation, access to the Service will be terminated immediately, but no pro-rated refunds will be issued for the remaining period.
Article 16-2 (Refund Policy by Plan)
Monthly Plans: Monthly subscription fees are strictly non-refundable. If the Member cancels a monthly plan, they can use the Service for the remainder of the billed month, but no refunds will be issued even if the Service was not actively used during that period.
Annual Plans:
Within 14 Days: The Member is eligible for a full refund with no penalties if they request a cancellation and refund within fourteen (14) days of the initial purchase date.
After 14 Days: Annual plans are strictly non-refundable after fourteen (14) days from the purchase date. The subscription will remain active until the end of the 12-month commitment period, and no pro-rated refunds will be issued for any unused months or days.
Article 16-3 (Changes to Service Fees and Membership)
The Company reserves the right to change service fees and membership tiers at its sole discretion.
In the event of a change, the Company will notify the Member in advance regarding the timing and content of the change via email or website announcements.
If the Member does not agree to the changes, the Member may cancel their regular subscription prior to the start of the next billing cycle.
Chapter 5 Miscellaneous
Article 17 (Limitation of Liability)
If the "Company" is unable to provide the "Service" due to natural disasters or equivalent force majeure, the Company shall be exempted from liability for providing the "Service," unless there is intentional misconduct or gross negligence on the part of the Company.
The "Company" shall not be liable for disruptions in using the "Service" caused by reasons attributable to the "Member," unless there is intentional misconduct or gross negligence on the part of the Company.
The "Company" shall not be liable in connection with the use of "Services" provided free of charge, unless there are special provisions in relevant laws or there is intentional misconduct or gross negligence on the part of the Company.
[Limitation of Liability Cap] To the maximum extent permitted by applicable law, the Company’s total aggregate liability for any claims, damages, losses, or causes of action arising out of or in connection with these Terms or the Service, whether in contract, tort (including negligence), strict liability, or otherwise, shall be strictly limited to the total amount actually paid by the Member to the Company for the use of the Service in the twelve (12) months immediately preceding the event giving rise to such liability.
Article 18 (Governing Law and Jurisdiction)
These Terms and any dispute, claim, or controversy arising out of or in connection with them or the breach, termination, enforcement, interpretation, or validity thereof shall be governed by and construed in accordance with the laws of the Republic of Korea.
The parties irrevocably agree that the competent courts of the Republic of Korea (such as the court having jurisdiction under the Civil Procedure Act of Korea) shall have exclusive jurisdiction to settle any dispute, lawsuit, or legal proceeding arising out of or in connection with these Terms or the use of the Service.
Article 18-2 (Severability & Entire Agreement)
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or administrative body of competent jurisdiction, such invalidity, illegality, or unenforceability shall not affect the remaining provisions of these Terms, which shall remain in full force and effect.
These Terms, together with any documents expressly integrated herein by reference (including the Privacy Policy and any customized service agreements), constitute the entire agreement between the Member and the Company regarding the subject matter hereof and supersede all prior or contemporaneous oral or written agreements, understandings, or communications.
Article 19 (Business Information)
Company Name: Paprika Data Lab Inc.
CEOs: Yuvin Kim, Youngbum Kim
[Addendum]
These Terms of Service shall enter into force on March 13, 2026.
