Chapter 1 General Provisions

Article 1 (Purpose)

The purpose of these Terms and Conditions is to define the rights, obligations, and responsibilities between Paprika Data Lab Co., Ltd. (hereinafter referred to as the "Company") and the Member in relation to the use of Walla and related services provided by the Company (hereinafter referred to as the "Services").

Article 2 (Definitions)

The definitions of the terms used in these Terms and Conditions are as follows:

1. "Service" means all services related to Walla that the "Member" can use regardless of the device on which it is implemented (including various wired and wireless devices such as PCs, TVs, portable terminals).

2. "Data Collection and Research Service" means all "Services" related to survey activities such as survey programming, respondent selection, survey execution, and response collection, which are performed by the "Company" upon the request of the "Member."

3. "Platform Utilization Service" means the "Service" in which the "Company" uses its data analysis platform to analyze data provided by the "Member" and provides the analysis results upon the "Member's" request.

4. "Member" means a user who enters into a use agreement with the "Company" in accordance with these Terms and uses the "Service" provided by the "Company."

5. "ID" means an email address determined by the "Member" and approved by the "Company" for the purpose of identifying the "Member" and using the "Service."

6. "Paid Service" means all content and services provided by the "Company" for a fee, including "Data Collection and Research Services," "Platform Utilization Services," various information content, VOD, items, other paid content, statistical data, etc.

7. "Response Data" means all data generated or written in the process of performing the "Data Collection and Research Service" requested by the "Member."

8. "Deliverables" means the results of the "Response Data" obtained by performing the "Data Collection and Research Service" by the "Company."

9. "Post" means all information or data posted by the "Member" on the "Service," including text, documents, pictures, voice, links, files, or a combination thereof.

10. "Top-Up" means crediting an amount corresponding to the amount paid or to be paid by the "Member" using the method designated by the "Company" to the corresponding "ID" and team-shared "ID."

11. "Refund" means the act of the "Company" returning the fee for the "Paid Service" in the manner of payment when the "Member" who paid for the "Paid Service" is unable to receive the service properly due to reasons attributable to the "Company."

Article 3 (Presentation and Amendment of Terms)
The "Company" shall post the contents of these Terms on the initial screen of the Service so that users can easily recognize them.

1. Before agreeing to the Terms, the "Company" shall provide a separate connection screen or pop-up screen for the user to confirm and understand important contents such as the price and payment terms of the "Paid Service."

2. The "Company" may amend these Terms to the extent that such amendment does not violate the "Act on the Regulation of Terms and Conditions," the "Act on Promotion of Information and Communications Network Utilization and Information Protection, etc." (hereinafter referred to as the "Information and Communications Network Act"), and other relevant laws.

3. When the "Company" revises the Terms, it shall specify the effective date and the reason for the revision and notify them together with the current Terms on the initial screen of the site from 7 days before the effective date until the day before the effective date. In addition, the "Company" shall clearly notify that if the Member does not express an objection during the notice period, the Member is deemed to have agreed to the changes. However, in the case of unfavorable changes for the Member, the Company shall notify the Member individually via electronic means such as email or a consent popup upon login at least 30 days in advance in addition to the general notice.

4. Revised Terms related to the service contract shall apply only to contracts entered into after the effective date, and the previous provisions shall remain applicable to already concluded contracts. However, if an existing Member wishes to apply the revised Terms and notifies the "Company" within the notice period as stated in paragraph 4 and obtains the "Company's" consent, the revised Terms shall apply.

5. If a "Member" does not agree to the application of the revised Terms, the "Company" cannot apply the revised contents, and the Member may terminate the use agreement. However, if there are special circumstances that make it impossible to apply the existing Terms, the "Company" may terminate the use agreement.

6. Matters not specified in these Terms and the interpretation of these Terms shall follow relevant laws or general commercial practices.

Chapter 2 Formation of the Service Agreement

Article 4 (Formation of the Use Agreement)

1. The use agreement for the "Service" may be concluded in the following manner:

• When a person wishing to become a "Member" (hereinafter referred to as the "Applicant") agrees to the Terms and enters the required information requested by the "Company," the agreement is established upon the "Company’s" acceptance of the application.

2. The "Company" may refuse approval or suspend or terminate the use agreement in the following cases:

• If the Applicant has previously lost membership status under these Terms (except for cases where more than one year has passed since the loss and the Company has approved re-registration)

• If the Applicant is not using their real name or is using someone else’s name

• If false information is entered or required items are omitted in the application

• If approval is not possible due to the Applicant’s fault or other violations of regulations

3. In the case of termination of the agreement under the above, the "Company" shall notify the affected "Member" via email and provide up to 30 days from the notification date for the "Member" to explain that the cause was not intentional or due to negligence. If the "Company" deems the explanation reasonable, it may restore service access.

4. In processing applications, the "Company" may request identity verification through a professional institution depending on the type of "Member."

5. The "Company" may withhold approval if there is no capacity in the service-related facilities, or for technical or business reasons.

6. If the Company decides not to approve or to withhold approval based on the above, it shall in principle notify the Applicant.

7. The use agreement is established when the "Company" indicates completion of registration in the sign-up process.

8. The "Company" may distinguish usage rights such as hours, frequency, and menu availability based on member classification in accordance with its policies.

Article 5 (Changes to Member Information and Withdrawal)

1. A "Member" may view and modify their personal information at any time via the profile management screen. However, the "ID" required for managing the "Service" can only be changed after verification through the customer service center.

2. If there is any change to the information entered during membership application, the "Member" must update it online or notify the "Company" via email or other means.

3. The "Company" shall not be liable for any disadvantages caused by the "Member's" failure to notify changes, unless due to willful misconduct or gross negligence on the part of the "Company."

4. A "Member" may request to terminate the use agreement (withdraw from membership) at any time via the customer service center or the profile management menu on the initial service screen. If the "Member" requests withdrawal, the "Company" may verify the member’s identity and shall process the request immediately in accordance with relevant laws and regulations. However, the "Company" may restrict re-registration for 30 days in accordance with its operational policy.

5. When a "Member" terminates the agreement, all data of the "Member" shall be deleted immediately except where the "Company" retains the information in accordance with relevant laws and the privacy policy.

Article 6 (Obligation to Protect Personal Information)

The "Company" shall strive to protect the personal information of "Members" in accordance with the "Personal Information Protection Act" and other relevant laws. The protection and use of personal information shall be governed by the relevant laws and the "Company's" privacy policy. However, the "Company's" privacy policy shall not apply to linked sites outside of the Company's official site.

Article 7 (Member's Obligation to Manage Their ID)

1. The "Member" is responsible for managing their "ID" and must not allow it to be used by a third party.

2. If the "Company" deems that a "Member's" "ID" may cause concern over personal information leakage or may be mistaken for the "Company" or its operator, the "Company" may restrict the use of that "ID."

3. If a "Member" becomes aware that their "ID" has been stolen or is being used by a third party, they must immediately notify the "Company" and follow the "Company's" instructions.

4. If the "Member" fails to notify the "Company" or does not follow the "Company's" guidance even after notification, the "Company" shall not be held liable for any disadvantages unless due to willful misconduct or gross negligence.

Article 8 (Obligations of the Company)

1. A "Member" must not engage in any of the following acts. Members must comply with applicable laws, these Terms, usage guides, notices related to the "Service," and instructions from the "Company," and must not interfere with the "Company’s" operations. Violation may result in suspension of service or revocation of membership.

• Registering false information when registering or modifying personal data

• Arbitrarily modifying information posted by the "Company"

• Transmitting or posting unauthorized information (e.g., computer programs)

• Infringing the copyrights or intellectual property rights of the "Company" or third parties

• Damaging the reputation or interfering with the business of the "Company" or third parties

• Disclosing or posting obscene, violent, or otherwise inappropriate content contrary to public morals

• Using the "Service" for profit-oriented activities targeting an unspecified number of people

• Providing distorted information or engaging in any act deemed inappropriate by the "Company"

• Using another person’s information

2. If the "Company" revokes membership under the above provisions, it shall notify the affected "Member" via email and provide up to 30 days from the date of notification to explain that the cause was not intentional or due to negligence. If the "Company" deems the explanation reasonable, it may allow the "Member" to resume normal service usage.

Article 9 (Obligations of the Member)

1. The "Member" must not engage in the following actions. The "Member" must comply with relevant laws, the provisions of these Terms, usage guidelines, notices related to the "Service," and instructions from the "Company," and must not interfere with the operations of the "Company." Violation of these obligations may result in revocation of membership.

• Registering false information when providing or modifying personal data (including changes)

• Arbitrarily modifying information posted by the "Company"

• Transmitting or posting unauthorized information (e.g., computer programs)

• Infringing the copyrights or intellectual property rights of the "Company" or third parties

• Damaging the reputation or interfering with the business of the "Company" or third parties

• Disclosing or posting obscene, violent, or otherwise immoral content

• Using the "Service" for profit-oriented activities targeting an unspecified number of individuals

• Providing distorted information or engaging in any act deemed inappropriate by the "Company"

• Misappropriating another person’s information

Chapter 3: Service Content and Use

Article 10 (Content of the "Service")

1. The "Company" provides the following services to the "Member":

   • Entering into contracts for survey research

   • Provision of tools for creating questionnaires

   • Provision of analysis data from survey results

   • Provision of distribution channels for sharing surveys
     e. Any other services newly developed by the "Company" or provided through partnerships with other companies
     f. All other additional services provided

Article 11 (Use of the "Service")

1. The "Company" may change the content of goods or services provided under future contracts due to product unavailability or changes in technical specifications. In such cases, the Company will announce the changed content and delivery date in advance on the service's home screen and notify members individually via electronic methods such as email or a consent popup upon login. However, in cases of unforeseeable or urgent circumstances, notification may be made immediately.

2. The "Company" may change the content of the "Service" that it has agreed to provide under a contract with a member due to the reasons stated above. Such changes will also be announced in advance on the service's home screen and individually communicated to the member through electronic means.

3. In such cases, the "Company" will compensate members for any damages incurred unless the changes are due to the Company's intention or gross negligence.

4. The "Company" may temporarily suspend the provision of the "Service" for maintenance, replacement, breakdown of information and communications equipment, or for other significant operational reasons. In such cases, notice will be given on the website in advance. If prior notice is not possible, the Company will notify users immediately afterward.

5. The "Company" may conduct regular maintenance if necessary for service provision, and the regular maintenance schedule will be announced on the service screen.

Article 12 (Modification of the "Service")

1. The "Company" may provide various information to the "Member" via notices, email, etc., that it deems necessary during the use of the "Service." However, the "Member" may opt out of receiving such emails at any time, except for transaction-related information and responses to customer inquiries as required by law.

2. The "Company" may place advertisements related to the operation of the "Service" on the service screens, homepage, or via email. Members receiving such emails may opt out of receiving them.

3. Information about respondents will be provided to the "Member" according to the following conditions:

   • It will be used only for the explicitly stated purpose of the commissioned survey.

   • If any personally identifiable information such as real names is included, the project editing page will include a feature to obtain separate consent from the respondents.

Article 13 (Provision of Information and Advertisement Placement)

1. If there is a valid reason, the "Company" may modify all or part of the services currently provided due to operational or technical needs.

2. If there is a change in the content, method of use, or usage time of the "Service," the Company will announce the reason, details of the change, and the effective date on the service’s homepage in advance, and individually notify members using electronic means such as email or pop-up windows upon login.

3. The "Company" may modify, suspend, or change some or all of the services provided for free due to its policies or operational needs. In such cases, prior notice will be provided through the service’s main screen, and individual notifications will be sent through in-service email or pop-ups upon login. Unless the change is due to willful misconduct or gross negligence, the Company will not provide separate compensation.

Article 14 (Ownership of Rights Related to the "Service" and Use of "Posts")

1. The intellectual property rights, including copyright, for "Deliverables" provided to the "Member" as part of the Data Collection and Research Service belong to the "Member," and the "Company" is obligated to protect this information.

2. All rights to the "Response Data" generated or created during the process of providing the Data Collection and Research Service belong to the "Company." However, if defined in the service agreement or if necessary, the Company may provide the "Response Data" to the "Member" under the respondent’s separate consent in accordance with the Personal Information Protection Act. The "Member" must use the data only within the specified purpose and in compliance with applicable laws. Notwithstanding this clause, the Company and the Member may agree separately on ownership.

3. "Posts" registered by the "Member" within the "Service" may be displayed in additional services developed or provided by the "Company," excluding any personally identifiable author information. During this process, the content may be edited, copied, or modified. The Company will comply with the Copyright Act, and the Member may request deletion, exclusion, or concealment at any time via customer support.

4. If the "Company" intends to use a "Member’s" post beyond the scope described above, it must obtain the "Member’s" prior consent via telephone, fax, or email.

5. If a "Member’s" post violates laws such as the Information and Communications Network Act or the Copyright Act, the rights holder may request suspension or deletion of the content, and the "Company" will act accordingly.

6. Even without a request from a rights holder, if there is reason to believe the content infringes rights or violates policies or laws, the "Company" may take provisional measures.

7. The copyrights and intellectual property rights for the "Service" belong to the "Company."

8. The "Company" grants the "Member" the right to use the "Service" in accordance with its terms, and the "Member" may not transfer, sell, or pledge this right.

Article 15 (Responsibilities of the "Member")

The "Member" is responsible for their own actions, response data, and communication with others while using the services provided by the "Company." If the content of the surveys or service usage by the "Member" falls under any of the following, the "Company" may, with prior notice (or without notice where laws permit), suspend the service and take temporary action for up to 30 days, including deletion of related content. The "Member" may file an objection within 7 days of such action. If no objection is received, the related content may be permanently deleted.

The following are prohibited:

• Using the service with the intent to perform illegal acts, or in ways that may cause physical damage, death, mental harm, or personal injury

• Using the service to build products or services in competition with the "Company"

• Interfering with the normal operation of the service or accessing it in unauthorized ways

• Circumventing any limitations imposed by the "Company"

• Probing or scanning vulnerabilities or security features of the Company's systems or network

• Using web crawling or other automated tools to extract or collect data from the Company’s website

• Preventing others from accessing the service, or attempting reverse engineering

• Spreading viruses, malware, or other harmful software through the service

• Using the service to infringe on others' intellectual property rights

Chapter 4: Subscription Refund Policy

1. Cancellation of Regular Billing
   Members may cancel their subscription at any time via customer support or the website. Upon cancellation, service remains accessible until the end of the current billing cycle, after which the account is automatically terminated. If immediate cancellation is requested, service is stopped immediately.

2. Refund Policy
   If 24 hours pass after payment without a cancellation request, the plan is considered used.

   • For refunds, even in annual subscriptions, calculations are made based on the monthly rate. Depending on the timing, there may be no refundable amount.

   • For annual subscriptions, a full refund is available within 14 days of payment without penalties. If canceled after 14 days, a penalty will be charged consisting of:

     • Recovery of monthly subscription fees based on usage

     • 10% of the annual contract value

3. Plan-Based Subscription Cancellation

   • Monthly Plan
     Service can be used until the end of the paid month. Even if the service is not used, the month is non-refundable.

   • Annual Plan

     • Cancellable with full refund within 14 days of payment

     • After 14 days, a refund is issued for unused months only (excluding any month with usage), calculated by dividing the total amount (including penalties) over 12 months.

4. Changes to Service Fees and Membership
   Paprika Data Lab may change service fees and membership policies. In such cases, the Company will notify members via email or website announcements prior to implementation. If the member disagrees with the changes, they may cancel their subscription.

Chapter 5 (Miscellaneous)

Article 17 (Limitation of Liability)

1. The "Company" shall not be held responsible for any failure to provide the "Service" due to force majeure, including but not limited to natural disasters, unless such failure is caused by the Company's willful misconduct or gross negligence.

2. The "Company" shall not be liable for any disruptions in the use of the "Service" resulting from the "Member's" own fault, unless due to the Company's willful misconduct or gross negligence.

3. The "Company" shall not be held liable for the use of services provided free of charge, unless otherwise stipulated by applicable law or unless there is willful misconduct or gross negligence by the Company.

Article 18 (Governing Law and Jurisdiction)

1. Lawsuits between the "Company" and the "Member" shall be governed by the laws of the Republic of Korea.

2. Disputes arising between the "Company" and the "Member" shall be submitted to a court of competent jurisdiction as determined under the Civil Procedure Act.

Article 19 (Business Information)

Company Name: Paprika Data Lab Co., Ltd.
Representatives: Yubin Kim, Youngbeom Kim
Personal Information Protection Officer: Yongkwan Cho
Address: 3rd Floor, 217 Teheran-ro, Gangnam-gu, Seoul, Republic of Korea
Phone: +82 507 1337 7342

[Addendum]

These Terms and Conditions shall take effect as of December 20, 2023.