Many companies operate CRM (Customer Relationship Management) marketing strategies to manage relationships with their customers more efficiently. CRM systematically manages and analyzes customer data, helping businesses make more strategic decisions.

However, for CRM systems to operate effectively, accurate and real-time customer data is essential. Many companies rely on email surveys or phone interviews to collect customer data, but these methods are inefficient and can produce unreliable data.

To overcome these issues, companies need a powerful survey and data analysis tool that can integrate directly with CRM. Among such tools, Walla stands out as the best solution for optimizing CRM analysis.

Why Walla is the Ideal Choice for CRM Analysis

1) Maximized Efficiency in Data Collection

Walla integrates with CRM systems to collect and analyze customer data in real time. It’s more than just a simple survey tool—it allows for targeted, segmented surveys and automated data analysis.

For example, when a company launches a new product and wants to quickly assess customer reactions, Walla enables personalized surveys based on factors like age, location, and purchase history, with data automatically collected and analyzed. This ensures higher-quality customer data, which can be linked with CRM systems for deeper insights.

2) Security and Confidentiality

Since CRM systems handle sensitive customer data, strong security is a must. Walla is equipped with robust security features to keep enterprise data safe.

• On-premise deployment optimized for ISMS-P certification

• Two-step phone number authentication

• Access control via registered IP addresses only

• Data masking can be lifted only by authorized personnel

Thanks to these features, Walla is trusted even by financial institutions, government bodies, and large corporations with high security demands.

3) Seamless Integration and Automation with CRM

Walla supports integration with various CRM solutions, helping companies manage customer data more effectively.

• Real-time response tracking through integration with Google Sheets and major CRMs

• Auto-reporting features that visualize results for easier use by CRM managers

• Post-survey analysis, including response rates, drop-off by question, and time spent per day

With this, businesses can operate more precise CRM marketing.

4) Support for Optimizing Customer Experience (CX)

One of the core goals of CRM is to enhance the customer experience (CX).

Walla is not just a survey tool—it helps collect customer opinions in real time and links them to CRM systems to strengthen customer-centric business strategies.

• Product feedback → Guides product improvements

• Service quality evaluations → Improves support team performance

• Brand perception surveys → Informs brand experience (BX) and marketing strategy

This helps companies execute customer-focused strategies more effectively.

5) Custom Branding Support for Each Company

Walla goes beyond simple forms. It offers customizable survey designs that reflect a company’s brand identity, enhancing the touchpoints with customers.

• Survey designs that match brand colors

• Redirects to promotional pages after the survey ends

This allows companies to use surveys not only for data collection, but also as a part of their brand marketing efforts.

Walla: The Essential Tool for CRM Analysis

To run CRM effectively, companies need precise data collection, strong security, and automated analysis. Walla is a customizable survey and analytics tool that maximizes CRM integration, helping businesses analyze and utilize customer data more efficiently.

✔ Real-time data collection and analysis
✔ Strong security and confidentiality
✔ Smooth CRM integration: Connects with Google Sheets and tools like Discord, Slack, and Notion via webhooks
✔ Support for optimizing customer experience

💡 If your B2B company wants to maximize CRM performance, it’s time to try Walla! 🚀

Read more
[Customer Feedback Data Analysis] Explore the CXO Roadmap
→ Contact Walla Service Now