USE CASE

Olive Young Pop-Ups: Collecting Leads Seamlessly with Walla

Yuvin Kim

October 1, 2025

USE CASE

Olive Young Pop-Ups: Collecting Leads Seamlessly with Walla

Yuvin Kim

October 1, 2025

Olive Young has been expanding its brand experience through a wide range of offline pop-up stores.

But one big challenge always remains:

How can you collect visitor data smoothly and effectively in a pop-up environment?

By using QR codes connected to Walla surveys, Olive Young has been able to quickly and easily gather key lead information such as gender, age, and nationality.

Here are four real-world examples.

1. Slow Drive Pop-Up

In April, the Walla team visited the Slow Drive Pop-Up at Olive Young Hongdae.

The pop-up focused on the trend of “slow-aging”, which has become more relevant to Gen Z and Millennials who value natural, graceful aging over traditional “anti-aging.”

During the event, visitor verification and lead collection were carried out through Walla surveys. Instead of just being a check-in step, the survey itself became part of the customer experience—something fun and engaging.

👉 With Walla, lead collection at offline spaces can blend naturally into the overall brand experience.

2. Bibigo Hotel Pop-Up

The Bibigo Hotel Pop-Up, held in collaboration with boy band Seventeen’s 10th anniversary, took place at Olive Young locations in Hongdae and Myeongdong.

Visitors checked in with a hotel-themed QR code survey, collecting basic lead data as part of the brand storytelling.

  • 📍 Olive Young Myeongdong Station: May 26 – June 8

  • 📍 Trendpot by Olive Young Hongdae: May 30 – June 29

When the survey experience matches the event’s theme, customers don’t just provide their information—they see it as part of the immersive brand journey.

3. Olive Young × Sanrio Pop-Up

Olive Young joined forces with Sanrio Characters for a large-scale summer pop-up.

The theme was “vacation”, and visitors filled out a “vacation prep registration form” via Walla before entering.

  • 📍 Olive YoungN Seongsu Trend Fountain: July 1 – July 31

  • 📍 Trendpot by Olive Young Hongdae: July 4 – July 27

👉 While visitors focused on character goods and experiences, Walla worked in the background to capture basic visitor data and participation statistics.

4. Olive Young × Sanrio Cutie Run

In July, over 15,000 participants joined the Olive Young × Sanrio Cutie Run.

Surveys powered by Walla collected demographic data and event participation insights. On the Walla dashboard, organizers could track page views, drop-off rates, and even the exact questions where participants stopped responding.

👉 For large-scale offline events, Walla doesn’t just count participants—it provides detailed, actionable insights.


At its pop-up stores, Olive Young has turned simple check-ins into data-driven marketing assets by using QR codes with Walla surveys.

Walla helps brands collect leads seamlessly while enhancing the visitor experience—ensuring that customer data collection feels less like a task and more like part of the event itself.

👉 For smart, on-trend lead collection and surveys—go with Walla.

Olive Young has been expanding its brand experience through a wide range of offline pop-up stores.

But one big challenge always remains:

How can you collect visitor data smoothly and effectively in a pop-up environment?

By using QR codes connected to Walla surveys, Olive Young has been able to quickly and easily gather key lead information such as gender, age, and nationality.

Here are four real-world examples.

1. Slow Drive Pop-Up

In April, the Walla team visited the Slow Drive Pop-Up at Olive Young Hongdae.

The pop-up focused on the trend of “slow-aging”, which has become more relevant to Gen Z and Millennials who value natural, graceful aging over traditional “anti-aging.”

During the event, visitor verification and lead collection were carried out through Walla surveys. Instead of just being a check-in step, the survey itself became part of the customer experience—something fun and engaging.

👉 With Walla, lead collection at offline spaces can blend naturally into the overall brand experience.

2. Bibigo Hotel Pop-Up

The Bibigo Hotel Pop-Up, held in collaboration with boy band Seventeen’s 10th anniversary, took place at Olive Young locations in Hongdae and Myeongdong.

Visitors checked in with a hotel-themed QR code survey, collecting basic lead data as part of the brand storytelling.

  • 📍 Olive Young Myeongdong Station: May 26 – June 8

  • 📍 Trendpot by Olive Young Hongdae: May 30 – June 29

When the survey experience matches the event’s theme, customers don’t just provide their information—they see it as part of the immersive brand journey.

3. Olive Young × Sanrio Pop-Up

Olive Young joined forces with Sanrio Characters for a large-scale summer pop-up.

The theme was “vacation”, and visitors filled out a “vacation prep registration form” via Walla before entering.

  • 📍 Olive YoungN Seongsu Trend Fountain: July 1 – July 31

  • 📍 Trendpot by Olive Young Hongdae: July 4 – July 27

👉 While visitors focused on character goods and experiences, Walla worked in the background to capture basic visitor data and participation statistics.

4. Olive Young × Sanrio Cutie Run

In July, over 15,000 participants joined the Olive Young × Sanrio Cutie Run.

Surveys powered by Walla collected demographic data and event participation insights. On the Walla dashboard, organizers could track page views, drop-off rates, and even the exact questions where participants stopped responding.

👉 For large-scale offline events, Walla doesn’t just count participants—it provides detailed, actionable insights.


At its pop-up stores, Olive Young has turned simple check-ins into data-driven marketing assets by using QR codes with Walla surveys.

Walla helps brands collect leads seamlessly while enhancing the visitor experience—ensuring that customer data collection feels less like a task and more like part of the event itself.

👉 For smart, on-trend lead collection and surveys—go with Walla.

Olive Young has been expanding its brand experience through a wide range of offline pop-up stores.

But one big challenge always remains:

How can you collect visitor data smoothly and effectively in a pop-up environment?

By using QR codes connected to Walla surveys, Olive Young has been able to quickly and easily gather key lead information such as gender, age, and nationality.

Here are four real-world examples.

1. Slow Drive Pop-Up

In April, the Walla team visited the Slow Drive Pop-Up at Olive Young Hongdae.

The pop-up focused on the trend of “slow-aging”, which has become more relevant to Gen Z and Millennials who value natural, graceful aging over traditional “anti-aging.”

During the event, visitor verification and lead collection were carried out through Walla surveys. Instead of just being a check-in step, the survey itself became part of the customer experience—something fun and engaging.

👉 With Walla, lead collection at offline spaces can blend naturally into the overall brand experience.

2. Bibigo Hotel Pop-Up

The Bibigo Hotel Pop-Up, held in collaboration with boy band Seventeen’s 10th anniversary, took place at Olive Young locations in Hongdae and Myeongdong.

Visitors checked in with a hotel-themed QR code survey, collecting basic lead data as part of the brand storytelling.

  • 📍 Olive Young Myeongdong Station: May 26 – June 8

  • 📍 Trendpot by Olive Young Hongdae: May 30 – June 29

When the survey experience matches the event’s theme, customers don’t just provide their information—they see it as part of the immersive brand journey.

3. Olive Young × Sanrio Pop-Up

Olive Young joined forces with Sanrio Characters for a large-scale summer pop-up.

The theme was “vacation”, and visitors filled out a “vacation prep registration form” via Walla before entering.

  • 📍 Olive YoungN Seongsu Trend Fountain: July 1 – July 31

  • 📍 Trendpot by Olive Young Hongdae: July 4 – July 27

👉 While visitors focused on character goods and experiences, Walla worked in the background to capture basic visitor data and participation statistics.

4. Olive Young × Sanrio Cutie Run

In July, over 15,000 participants joined the Olive Young × Sanrio Cutie Run.

Surveys powered by Walla collected demographic data and event participation insights. On the Walla dashboard, organizers could track page views, drop-off rates, and even the exact questions where participants stopped responding.

👉 For large-scale offline events, Walla doesn’t just count participants—it provides detailed, actionable insights.


At its pop-up stores, Olive Young has turned simple check-ins into data-driven marketing assets by using QR codes with Walla surveys.

Walla helps brands collect leads seamlessly while enhancing the visitor experience—ensuring that customer data collection feels less like a task and more like part of the event itself.

👉 For smart, on-trend lead collection and surveys—go with Walla.

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The form you've been searching for?

Walla, Obviously.

The form you've been searching for?

Walla, Obviously.

The form you've been searching for?

Walla, Obviously.