Employee Experience (EX) management has recently been gaining attention as a core factor that strengthens company performance and organizational culture.
Many companies are now moving beyond simple benefits and focusing on managing the overall experience employees have while working at the organization. A typical example of this is the recent rise of “people teams” dedicated to managing the work environment. In particular, HR managers conduct regular surveys to hear employees’ true voices and use the insights to improve HR policies and working conditions. So how do companies utilize surveys to manage employee experience?

Why Is Employee Experience Management Important?

Employee experience management is no longer just about providing benefits. It involves understanding what employees go through from the moment they join the company until they leave, as well as gauging how satisfied they are. This is crucial for boosting employee job satisfaction and engagement, which cannot be addressed by financial rewards alone. Employees who have positive experiences are more motivated and driven, producing better results that help the company grow. On the other hand, employees with accumulated negative experiences may lose passion and motivation, raising turnover rates and negatively affecting the organization.

The Need for Surveys: A Way to Hear Authentic Voices

Surveys are extremely useful for HR teams to collect and analyze employee feedback. Through these questionnaires, companies can pinpoint exactly how employees feel about the organization and use those insights to fine-tune HR policies or workplace culture. When used effectively, surveys can strengthen trust between the company and its employees, even fostering a deeper sense of loyalty. What kinds of surveys help capture employees’ perspectives?

1. Regular Feedback Collection
   Gathering employee feedback monthly or quarterly allows you to respond quickly to any concerns. Rather than using one-off surveys, periodic feedback helps you track changes in employee experience and manage them consistently. It’s both the most essential and fundamental form of feedback collection.

   
   

2. Team-Based or Role-Specific Surveys
   Organization-wide surveys are important, but sometimes customizing the questions for each department or function can yield more detailed insights. For example, the work environment differs between marketing and development teams, so targeted questions can help uncover more specific improvement areas. Plus, when the survey is specifically relevant to them, employees tend to be more engaged, potentially leading to higher response rates and richer data.

3. Anonymous Surveys
   It’s also crucial to create an environment where employees can freely express their opinions. While using real names can be useful for accountability, ensuring anonymity can encourage more honest, genuine feedback. Of course, you may encounter some one-sided or malicious comments, but that risk must be weighed against the value of uncensored input.

Tips for Managing Employee Experience Using Walla

Here are some Walla features that can make your employee experience surveys more effective:

1. Walla Analytics and AI Open-Ended Response Analysis
   Walla collects and analyzes data in real time, providing HR managers with immediate reports. Beyond simply visualizing large volumes of feedback, it also records the entire journey employees take from accessing to submitting the survey, revealing hidden insights. Additionally, Walla’s AI-based open-ended response analysis offers similarity-based clustering and advanced, user-friendly analytics—greatly aiding swift decision-making.

2. Photo and Video Capture Questions
   In addition to standard file uploads, you can add questions that prompt respondents to take and submit photos or videos directly within the survey. This could be used, for example, to quickly capture maintenance issues or to gather immediate opinions before a product purchase. By turning a traditionally one-way feedback tool into a more interactive channel, HR managers can discover aspects they may not have previously considered. Employees, in turn, can see their feedback being actively incorporated, which helps build trust in the company.

Jacob Morgan, author of The Employee Experience Advantage, notes that in a world where money is no longer the primary motivator for employees, focusing on employee experience is one of the most promising competitive edges an organization can develop. Indeed, employee experience management has become a must-have in every organization. HR professionals should regularly gather employees’ opinions via surveys, identify organizational issues, and develop strategies to address them. If you’re looking to improve your feedback methods or to manage employee experience more effectively, why not try Walla?