Tone & Manner
We have outlined the tone and manner that define
"Walla-ness."
Users only have to pay for what they find valuable
Avoid playing mind games with users in trivial areas.
We aim to create a world where data is more valued. Do not try to make money by frustrating users.
Show users a more innovative world. If they are amazed, they will surely exclaim, "Walla!"
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All design focuses on subtraction rather than addition
Walla's design exists not to inflate the product but to make it simpler and easier to understand.
Our edge comes from simplicity.
If you can explain something without 'it', eliminate 'it'.
