Tone & Manner

We have outlined the tone and manner that define

Users only have to pay for what they find valuable

  • Avoid playing mind games with users in trivial areas.

  • We aim to create a world where data is more valued. Do not try to make money by frustrating users.

  • Show users a more innovative world. If they are amazed, they will surely exclaim, "Walla!"



All design focuses on subtraction rather than addition

  • Walla's design exists not to inflate the product but to make it simpler and easier to understand.

  • Our edge comes from simplicity.

  • If you can explain something without 'it', eliminate 'it'.