In California, consumer privacy isn’t just a preference—it’s a legal right. The California Consumer Privacy Act (CCPA), and its amended form under the California Privacy Rights Act (CPRA), has set one of the highest standards for data privacy in the United States.

Whether you’re operating a SaaS business, collecting leads through forms, or processing user behavior data, if you have California users, CCPA compliance is essential. At Walla, we’ve built our infrastructure to help teams collect and process data with transparency, control, and compliance at the core.

1. What Is CCPA?

The California Consumer Privacy Act, enforced since 2020 and expanded by the CPRA in 2023, gives California residents powerful rights over their personal data. CCPA applies to any business that:

• Has over $25 million in annual revenue

• Handles the data of 100,000+ California residents, households, or devices

• Earns more than 50% of revenue from selling personal data

What Rights Does CCPA Guarantee?

Under CCPA/CPRA, California consumers have the right to:

• Know what personal data is collected and how it’s used

• Request access to their data

• Delete their data (“right to be forgotten”)

• Opt out of the sale or sharing of their personal data

• Limit the use of sensitive personal information

• Take legal action in case of data breaches

2. How Walla Supports CCPA-Aligned Data Practices

Walla provides SaaS teams with a flexible, secure form infrastructure that supports user rights, informed consent, and data lifecycle management—all of which align with CCPA principles.

1) Transparent Data Collection

• Easily disclose data types, usage purposes, and retention policies

• Customize form UIs to include opt-out toggles, consent checkboxes, and privacy notices

• No hidden analytics or tracking on submitted data

2) Data Access & Deletion Support

• All submissions are logged and queryable via API

• Users can request a copy or deletion of their data

• Consent logs and metadata are stored securely and time-stamped

3) Data Security and Role-Based Access

• Encryption in transit (TLS) and at rest (AES-256)

• Restrict data access to authorized personnel only

• Store data in U.S. regions to support jurisdictional requirements

4) Flexible Integration with Privacy Workflows

• Connect Walla to your privacy center or preference portal

• Route opt-out or data requests to your backend system

• Track and fulfill “Do Not Sell or Share” requests with ease

3. Why CCPA Matters for SaaS Companies

CCPA is more than a compliance checklist—it’s a trust framework. SaaS businesses that embrace CCPA principles not only avoid fines but build long-term user loyalty and brand credibility.

Violations can result in:

• Fines up to $7,500 per intentional violation

• Class-action lawsuits in the event of a data breach

• Investigations from the California Privacy Protection Agency (CPPA)

4. Walla: A Compliant Foundation for Scalable SaaS

Whether you’re building onboarding flows, data intake forms, support requests, or internal audits, Walla gives you the infrastructure to:

• Handle personal data responsibly

• Honor user rights efficiently

• Scale privacy compliance alongside your business

In California, privacy is law. With Walla, it’s also your advantage.

📬 Ready to make your SaaS CCPA-compliant from day one? Talk to our team about privacy-first data workflows with Walla.

https://home.walla.my