MBTI types have become an essential topic for small talk. With the MBTI craze, quick quizzes that yield different result types based on selected answers have become major content in social media marketing.

Simple psychological tests, like these quizzes, are fun and quick to answer. Depending on their choices, respondents receive different result types. Many people upload their results on social media, and others join in, spreading the content rapidly. That’s likely why many companies love creating simple test-style content.

So how are all those fun and popular social media tests actually made? Today, we’ll introduce test cases created using the unique features of each form builder.

1. WallaForm’s “3.3 Oh! Festival” Survey

3.3, an app that makes tax services like year-end tax settlements and refund claims easy, uses WallaForm to handle customer inquiries, applications, and events. One form we’re showcasing today is the large-scale “3.3 Oh! Festival” campaign from last May. It revealed your financial fortune type for May—often a month with many expenses—and offered prizes.

With WallaForm, you can show different result pages depending on the user’s selected answers.

→ Try the 3.3 Survey
(This form is a replica of the actual project conducted by 3.3.)

Wait! Here’s another special WallaForm feature:

Unlike other generic forms, WallaForm can include a seamless flow that leads to payment without leaving the page. When a user submits a response but doesn’t complete payment, it wastes time and manpower to follow up. With WallaForm, you can design the survey so that payment happens automatically after submission—no manual confirmation needed.

If you need to collect customer info and receive payment, the payment field will be super useful. For quick and effective survey/test creation, visit the Help Center now!

2. Typeform’s “What Scent Matches Me?”

SKT and Nag Champa collaborated on the event “What scent matches me?”, created using Typeform. It asked situational questions like “What perfume would you spray after a shower?” followed by more personal ones. While the visual design looks polished, it lacks deep customization in branding and per-question styling. Also, it has a response limit—go over, and you’ll need to pay.

If you’re looking for a tool that offers not just basic design but also visual reporting, prize distribution, and unlimited responses, WallaForm might be a better fit.

3. Google Forms “MBTI Test”

As mentioned earlier, MBTI tests made with Google Forms are also popular. They usually offer simple multiple-choice questions like “I find it easy to talk and make friends with new people.”

However, Google Forms can feel unprofessional for public institutions or companies. It also lacks ending fields, which are crucial for simple quizzes. If results are shown before submission, you might not collect any data—or if they’re shown after, you’ll have to send them manually via email.

WallaForm’s automatic result display, along with custom options, ISMP certification, on-premise deployment, and IP restriction capabilities, make it a strong, privacy-conscious choice.

4. S'more’s “Work Personality Test”

Wanted Lab created a personality test using real-life office scenarios like: “Your colleague suddenly says they’re quitting—what’s your first reaction?” It’s easy to make simple tests, but lacks flexibility if you want to add explanations or use diverse question types. Plus, customizing the URL requires a paid plan, and default URLs may lower participation rates. S'more is also less suited for research or application forms compared to simple tests.

With smart form builders, making marketing-friendly simple tests is a breeze! If you run follow-up satisfaction surveys or research alongside your test, you’ll double your impact—turning the public into customers, and customers into loyal fans. Try WallaForm for all your test, research, and general form needs!