Creating Surveys That Elevate Customer Experience (CX)

1. Win Over Not Only New Customers, but Existing Ones Too!

Many companies focus on acquiring new customers, but often neglect the Customer Experience (CX) of their existing ones. However, for long-term brand growth and sustainable revenue, it's even more important to increase loyalty among existing customers and reduce churn.

To help existing customers maintain a positive perception of your brand, strategies that reinforce your brand image—like online surveys and promotions—are essential. Especially, combining fun and rewards into online promotions (not just dry surveys) can enhance customer satisfaction and even lead to organic word-of-mouth promotion.

With a form builder like Walla, you can easily and effectively run surveys that improve the customer experience. Go beyond simply collecting responses—use Walla to strengthen brand-customer interaction and implement engaging, participatory marketing.

2. Creating Positive Customer Experience with Walla

Great CX means creating enjoyable experiences through surveys—not just data collection. With Walla, you can enhance customer experience in the following ways:

(1) Drive Positive Reviews Through Online Promotions

Offer small prizes via a giveaway to survey respondents to naturally encourage positive experiences. Satisfied customers are more likely to leave glowing reviews and recommend your brand.

Walla allows you to send gift coupons directly to participants within the platform. You can select winners manually or at random, and send rewards without needing to switch platforms. For more details, visit the Walla blog or Help Center.

(2) Promote Your Brand Using Personality Test-Style Surveys

To boost engagement, run personality quiz-style surveys rather than traditional ones. For example, a cosmetics brand can recommend products based on a customer’s lifestyle—whether they’re office workers, remote workers, or job seekers—with a fun test titled “The Perfect Product for You.”

This boosts brand image while subtly promoting products/services. Plus, customers are likely to share this kind of content on social media, creating a natural viral effect.

(3) Leverage Data-Driven Personalized Marketing

Use the data gathered from surveys to plan targeted marketing strategies. By understanding customer needs and crafting personalized content or offers, you can drive stronger responses and build loyalty.

For instance, after gauging interest in a product, you can offer custom discount coupons, maximizing conversion rates.

3. How to Use WallaForm

With WallaForm, you can create engaging, branded interactions while collecting valuable insights. Try the following applications:

(1) Online Promo Surveys & Prize Draw Events

• Use Walla’s built-in gift coupon delivery system

• Boost engagement and improve brand favorability

• Encourage organic brand sharing through participants

• Incentivize participation with prize draws

(2) Data Collection for Personalized Service Recommendations

• Gather feedback on customer preferences and interests

• Use insights for targeted marketing campaigns

• Increase conversions with personalized recommendations