Free but Powerful: The #1 Online Form Builder

According to Mobidays’ mobile market data analysis, Koreans have an average of 102 apps installed per person. PCs, which many people use just as often as mobile devices, are no different—users rely on a range of applications depending on their convenience and needs, from word processing and spreadsheet apps to messengers like KakaoTalk and Slack. In fact, most of us run multiple apps simultaneously while using a PC.

Some apps, like KakaoTalk, are offered for free, but many of the apps that actually boost convenience and efficiency come with a price tag. If there’s no suitable alternative or you’re already too accustomed to a particular app, you might decide it’s worth paying for—especially in fields like document creation or video editing, where most professional services cost money. Even if there’s a free version, you often discover the most crucial features are paid-only, leaving the free option nearly useless.

The same goes for survey creation. While there are free, accessible services like Google Forms, most alternative solutions that address its shortcomings are paid. Therefore, Walla decided to open up most of its features to free users, ensuring that anyone can take advantage of the core functionalities.

Rather than selectively blocking certain existing features, we only add extra features for specialized use cases—so you can still create a “good” free survey.

1. Free, Team-Based Collaboration: Workspace Support

We provide a workspace feature typically only found in paid plans offered by most collaboration tools. This means team members can create and edit surveys in real time, speeding up workflow and eliminating the need for multiple handoffs. Even though it’s free, you can invite as many teammates as you want (there is a limit based on number of users) and securely check each other’s logs, maintaining strong data protection. We don’t impose any cost constraints on features that enhance convenience.

2. Unleash Your Survey’s Personality: Design & Link Customization

A common complaint about free survey tools is their lack of design options—usually you’re limited to changing just the font or a simple banner color. With Walla, however, you can customize everything from the overall theme color down to the color of individual buttons—all for free. You can also add your own logo, as well as define the link’s image, title, and description. This lets you create surveys with a unique style and professional feel, rather than the same old generic form.

3. Seamless Integrations: Webhooks and Importing Forms from Other Platforms

No need to worry about any existing forms you’ve created on other platforms. We offer a conversion feature that lets you naturally transform them into Walla’s format. If you have a Google Form ready to go, just import the link once to carry over the logic, fields, and response conditions exactly as they are. You can also use webhooks to sync with your personal Google Sheets in real time, so responses are automatically recorded as they arrive. Plus, you can integrate with Slack or Discord to receive instant notifications. Although most services charge for such convenient integrations, Walla provides them free of cost because we don’t believe convenience should be restricted.

In addition, we offer free templates (though some premium templates exist) so you won’t feel hampered by limitations when creating surveys for different objectives. We also provide a rewards feature to help improve respondent retention, allowing you to purchase and distribute reward items entirely within the Walla platform.

Many services are free these days, but there are also many paid services that offer unique functionalities. Ultimately, it’s important to choose the right tool based on your own objectives.

At Walla, our goal is to lower the barrier not just for individuals but for businesses as well, to provide the best possible user experience. Many consumers have expressed interest in bringing Walla into their companies after having a positive experience with the free version. There’s been an uptick in inquiries regarding our on-premises solution for better internal management and operations. In response, Walla offers free consultations for on-premises setup tailored to the needs of businesses. Feel free to reach out at any time.