From Custom Design to AI Analysis: How Walla Beats Google Forms 120%

In the previous post, we talked about Google Forms’ lack of detail. While it has many strengths as a widely used tool, once you take a deeper look, you can’t help but ask, “Is Google Forms truly convenient for my needs?” Today, we’d like to introduce an excellent alternative that addresses those shortcomings.

Many of you may have guessed it: our top pick is Walla!

Of course, there are plenty of great form builders out there, but we believe Walla is packed with features that Koreans need most—and is the easiest for Koreans to use.

So, how does Walla fill in the 120% gap left by Google Forms?

Infuse Your Survey with Brand Personality: Customizable Design

Previously, we mentioned how Google Forms offers only limited style and color changes, leaving little room to showcase a brand’s unique flair. Design isn’t just a way to display information—it’s also the first impression consumers have of your brand when they receive your survey. That’s why Walla offers detailed customization features that let you apply your brand colors in full.

Unlike Google Forms, where you can only change the header image, Walla lets you set unique colors for the entire survey background and individual buttons. Beyond a simple color palette, it also supports Hex and RGBA values for more precise color control. Walla also allows you to insert a brand logo, addressing the inconvenience of not being able to remove Google’s branding. And for those worried about Walla’s own logo, don’t be—you can replace it entirely with yours.

Moreover, Walla’s customization extends to the survey link itself. The “Link Custom” feature allows you to set a custom URL without extra configuration, and you can also customize the “link image” and “title and description” so that even before respondents click, they’ll form a positive impression of your brand.

Manage Everything in One Place: Wide-Ranging Third-Party Integrations

Which tools do you typically use for work or personal tasks? As mentioned before, many people still rely on Google Workspace, but the user base of collaboration tools like Notion and Slack is growing rapidly. When juggling multiple tools, seamless integration is essential. That’s why Walla expands upon Google Forms’ limitations—Google Forms only integrates with Google Workspace—by offering broader compatibility with third-party apps.

We’ve made it possible to integrate with external services via webhooks—a callback mechanism that sends an alert to another system whenever a specific event occurs. Whenever a form response is submitted, you can get email alerts, and there’s robust integration with Google too. For example, submitted responses can be automatically sent to Google Sheets, so data is recorded and shared in real time without extra steps. You can also automatically register events in Google Calendar for schedule management.

We didn’t stop there. We also integrated with popular communication tools like Slack and Discord, allowing you to receive real-time notifications about form responses within the apps you already use. And by syncing with Notion, you can automatically add submission data to an existing database or template.

While these might not seem like huge features, we at Team Walla believe that expanded integrations can significantly boost work efficiency. We plan to integrate with even more services in the future, so stay tuned!

Faster, Smarter Analysis: Going Beyond Basic Response Collection

Once you’ve gathered your form responses, it’s time for analysis. Google Forms provides basic visualizations like bar and pie charts for each question. If that’s all Walla offered, there wouldn’t be much difference. But simply viewing responses makes it hard to gain real insights. Maybe the survey was difficult for respondents, or perhaps there’s a hidden takeaway in a specific question. So, how is Walla’s analysis different?

Walla offers Analytics that go beyond mere answer categorization, helping you identify patterns and insights hidden in your questions. You can monitor field-by-field views to gauge the survey’s effectiveness, and use time spent data to pinpoint which questions grab respondents’ attention. You can also check abandonment rates to see if certain questions were too challenging or if other issues caused respondents to drop out—valuable clues for your next survey.

Beyond multiple-choice questions, Walla provides AI open-ended response analysis, including K-means clustering (which visualizes similar responses on a scatterplot) and zero-shot classification (which displays field responses based on your chosen criteria). These advanced options offer deeper, more tailored analysis that matches how you and your respondents actually use the form.

By analyzing data in this way, even similar responses can yield a wealth of insights. You can easily evaluate open-ended answers without investing huge amounts of time or effort, making analysis simpler and more effective.

If It’s Easier to Create, It’s Easier to Understand

Every survey has logic—features that guide respondents to the next question or section based on their answers. As questions multiply and conditions become more complex, the overall form inevitably becomes complicated. Meanwhile, if conditional branching is too simple, you end up missing crucial data—so simplicity alone isn’t the answer. How does Walla solve this problem?

Google Forms focuses on branching based on selected answers, which is fine for something like an invitation form. But because of its limitations, it doesn’t work as well for in-depth data collection, such as a “new product interest survey.” Walla addresses this by adding AND and OR conditions within its logic rules, letting you set detailed criteria and gather more precise data without risking statistical errors.

Above all, Walla offers a visual logic map so you can build even a complex branching sequence with your eyes rather than your memory. You won’t need to keep testing or manually tracing paths—this is one of Walla’s greatest strengths. (For details, see the [Walla Help Center] on logic settings!)

Moreover, Walla’s new Template service—recently introduced—lets you start with ready-made designs and logic, so you don’t even have to build a form from scratch. It’s a huge time-saver.

Walla Looks Pretty Convenient, Right?

There are a ton of features needed to create effective surveys for diverse purposes. If you’ve found Google Forms lacking in some respects, give Walla a try—you might find that it fills all those gaps.

We’re always listening to users so we can make Walla truly hassle-free. If there’s a feature you need, don’t hesitate to send us your thoughts!