Perfecting BTL Marketing with Satisfaction Surveys

Why do companies hold events?
It’s not just about gathering people—it’s about raising brand awareness, connecting directly with customers, and building trust. That’s why many businesses use BTL (Below The Line) marketing.

Unlike traditional ATL (Above The Line) methods like TV or newspaper ads, BTL marketing involves offline activities such as events, seminars, workshops, and expos, giving customers direct brand experiences. But organizing a great event isn’t enough—it’s even more important to understand how effective the event was and how participants felt about it.

Companies and brands offer unique experiences through various offline events to enhance their image and connect with customers. Since these events require significant budgets, it’s essential to measure success—and that’s where post-event satisfaction surveys come in.

By collecting feedback, companies can refine future events, address shortcomings, and ultimately increase brand trust.

1. Benefits of Event Satisfaction Surveys

Satisfaction surveys provide:

• Insights based on real experiences

• A clear view of strengths and areas for improvement

• A foundation for trust between brand and customer

Knowing how attendees truly felt is the key to improving future engagements.

2. Problems with Traditional Satisfaction Surveys

Many existing online survey tools have limitations:

(1) Flat and Boring Design

Most tools offer basic, uninspired interfaces, leading to high dropout rates. Customizing forms to fit a company’s branding is often limited, which may cause the survey to feel dull.

(2) Complicated Data Collection and Analysis

Manual Excel work is tedious, and data visualization is often lacking. It takes time to process insights and act on them effectively.

(3) Response Limits on Free Tools

Some platforms limit the number of responses you can collect unless you upgrade—leading to unexpected costs.

These issues are exactly what Walla is built to solve.

3. Tips for Wrapping Up BTL Marketing with Walla

Walla is a powerful, easy-to-use survey tool that lets you create surveys, collect responses, and analyze data in real time—no complex setup required.

BTL marketing doesn’t end with an event; it includes ongoing analysis and refinement. With Walla, you can revolutionize your post-event feedback process and build stronger trust with your customers.

Why Use Walla for Event Feedback?

1. Optimized for Mobile & PC – Attendees can respond right after the event

2. Easy Link Sharing – One click to participate = higher response rates

3. Automatic Real-Time Analytics – Visualized results with no manual sorting

4. Custom-Branded Design – Perfect for corporate event branding

Walla also offers free templates and lets you easily analyze data by response period. You can check view counts, drop-off rates, and more to assess performance efficiently.

Upgrade to premium for even deeper insights, including:
✔ Drop-off & time-per-question analysis
✔ Respondent progress tracking
✔ AI-powered analysis of written feedback

4. Use Cases: Satisfaction Surveys with Walla

(1) Post-Event Brand Survey

“Want to know how attendees felt after your brand event?”

• Share survey link immediately after the event

• Analyze feedback to improve next time

• Respond to real customer voices

(2) Seminar & Conference Feedback

“Were attendees satisfied with the seminar content?”

• Create rating-based surveys

• Mobile-friendly = high participation

• Real-time dashboard for feedback

(3) Internal Workshop & Staff Events

“Need to evaluate internal events?”

• Run staff-focused feedback surveys

• Gather honest opinions

• Improve future sessions with real data

(4) Expo & Booth Feedback

“How did visitors experience your booth?”

• Prompt responses on the spot

• Collect visitor impressions

• Use results to shape future marketing strategy

5. Start Your Satisfaction Survey with Walla Today!

Say goodbye to outdated, inefficient survey methods.

✔ From survey creation to real-time insights—all in one
✔ Share via link for higher participation
✔ Instantly analyze and identify improvement areas
✔ Mobile-optimized for responses anytime, anywhere

With Walla, companies can analyze event data without spending extra time or money, and turn insights into better future events.
For smarter event planning, start using WallaForm today! 🚀