Online survey tools offer a variety of features and characteristics, allowing users to choose according to their needs. In this article, we’ll compare the key features, strengths, and limitations of four popular tools: Naver Form, Typeform, SurveyMonkey, and Walla.

At Walla, rather than focusing on comparisons with other brands, we always prioritize reflecting the needs of major companies and institutions. Through this article, we hope you won’t just determine which tool is “better,” but instead conduct online surveys that best suit your purpose and situation.

This content has been compiled using information from multiple sources, with objectivity in mind.

1. Naver Form

Naver Form offers a variety of templates and an intuitive interface. With 29 types of templates—including open-ended, single and multiple choice, and preference formats—it can be applied to various survey purposes. Its email notification feature allows real-time receipt of survey responses, which is convenient.

However, it lacks some customizable features that many businesses now require. Its design flexibility is limited, making it difficult to incorporate visually important elements like images or videos within a simple and fast UX.

2. Typeform

Typeform is well-known as a user-friendly and visually sleek survey tool, often used after Naver or Google Forms. It uses a conversational format, showing one question at a time, which helps increase respondent engagement. It also provides various templates and customization options, enabling users to align survey design with their brand.

However, it offers limited support for Korean, and some advanced features are only available on paid plans. Creating complex scoring systems or diagnostic forms can be challenging in practice.

3. SurveyMonkey

SurveyMonkey offers a wide range of question types and editing features, such as multiple choice, open-ended, Likert scale, date/time, and ranking. Users can choose to display all questions on a single page or one at a time, allowing for flexible survey flows.

However, some advanced functions are restricted to paid plans, and the interface may be complex for beginners. While it is a well-known global tool, Korean companies and consumers may find its UI/UX unfamiliar or difficult, making it less user-friendly in the Korean market.

4. Walla

Walla is a versatile and secure survey tool, equipped with ISMS-P certification required by public institutions and major corporations in Korea. It supports a variety of field types, including payment fields, and provides excellent compatibility with systems like MS Office and Google Workspace AIPI, ensuring smooth data integration. It also offers extensive design customization options to reflect brand identity in surveys.

Once you learn the basics, Walla covers nearly all the functions offered by other tools, with high compatibility with external tools and databases, as well as strong visual and functional implementation. It has gained interest from a wide range of B2B sectors, including domestic giants like KT, global companies, public institutions, and startups.

Its pricing plans are relatively affordable, offer many advanced features, and the reporting dashboards are highly rated for satisfaction.

For company staff and survey creators seeking a powerful tool that offers templates, design flexibility, security, and compatibility—your ideal choice awaits.