Which form builder do you use most often when creating forms? Let’s compare Walla and Google Forms.

1) Overall UI and Ease of Use

• Google Forms
  Google Forms features a simple, functionality-focused interface. It offers 11 basic question types and is straightforward enough for anyone to create a survey easily. Plus, it integrates with Google Sheets, allowing you to analyze and share response data seamlessly. Once responses are in, basic graphs and statistical tools are available. As with other Google services, multiple users can collaborate simultaneously, using comments and suggested edits.

• Walla
  Walla has a modern, intuitive UI with a clean layout and excellent readability, making it easy to use for both survey creators and respondents. It supports 25 different question types and editing components, enabling you to create various kinds of forms and collect data tailored to your needs. With its drag-and-drop design, you can conveniently add different question types. Walla also offers AI-based response analysis and analytics to visualize responses in real time—ideal for smooth data analysis. Multiple users can write and edit surveys at the same time. In addition, you can send gifticon rewards directly through Walla, so you don’t need to transfer or upload data elsewhere.

2) The Form Creation Process

• Google Forms
  Google Forms supports 11 question types (including multiple-choice, checkboxes, short answer, and paragraph), and you can embed images or videos. It provides a simple conditional logic feature, so you can skip or display certain questions depending on the respondent’s answers. However, you’re limited to basic branching based strictly on answers to previous questions, making it impossible to implement more complex logic.

• Walla
  Walla adds 14 more question types to Google Forms’ 11, for a total of 25 (including location tracking, phone number fields, multiple-choice grids, and more). You can add an ending field to direct respondents to a different page after the survey, or a “disqualification field” to screen out certain respondents. Walla supports robust conditional logic, letting you show or hide questions based on a wide range of triggers (e.g., previous answers, the user’s very first response, specific values). This flexibility enables a more refined control of the survey flow.

3) Form Design

• Google Forms
  While you can change fonts, highlight colors, and banner images, background colors can only be adjusted within a limited palette, and images must remain within the designated area. You can add a logo or background image, but there are fewer branding options compared to Walla.

• Walla
  Walla offers various customization options for changing themes and design elements. You can freely insert images into your survey, and even add highlights or quotes within the description text, giving you plenty of creative freedom. Additionally, you can replace the Walla logo with your own brand logo, set a custom thumbnail image, or use a custom domain before the survey is submitted—all helpful for brand customization.

4) Collaboration Features

• Google Forms
  Google Forms integrates seamlessly within the Google Workspace ecosystem, making it easy to manage and share data across Google tools. However, it doesn’t directly support integrations with external services, and configuring a webhook typically requires coding via Google Apps Script.

• Walla
  Walla makes it easy to connect with external data sources. You can collect and analyze data in real time using a variety of APIs. Besides integrating with databases or CRM systems via webhooks, you can also link to various third-party applications in a user-friendly way—making your data more versatile.

5) When You Have Questions

• Google Forms
  Google Forms mostly provides general resources and a help center with FAQs. It’s not always easy to get tailored support for unique issues or questions.

• Walla
  Walla offers multiple channels for support—email, phone, and video meetings—where you can discuss your questions directly. You can also submit customer inquiries or feature requests, which Team Walla reviews in order to implement improvements as quickly as possible. We carefully investigate any issues and do our best to answer all feature-related questions in detail.

Summary

Which Form Builder Should You Choose?

Google Forms excels in accessibility, simplicity, and essential features, making it a familiar go-to option. Meanwhile, Walla stands out for its sleek UI and a range of powerful bonus features that can significantly boost efficiency. If you need more sophisticated question flows via logic, seamless integration with third-party apps, or the ability to apply your own branding to the form, you’ll find Walla’s flexibility and advanced features to be a huge asset.

If you’ve only used Google Forms so far, why not try creating your next form with Walla?