USE CASE
How Polestar Designs Surveys That Truly Listen to Customers
June 2, 2025


What All Premium Brands Have in Common?
They genuinely listen to their customers. That’s exactly what Swedish electric vehicle brand Polestar does. Whether it's customers who have received their vehicles or those attending brand events, Polestar runs sophisticated survey designs to ensure no voice goes unheard. Here’s how they do it.
1. Post-Delivery Customer Survey – The Beginning of a Relationship
Polestar goes beyond basic satisfaction surveys. From the first interaction, they demonstrate a data-driven design aimed at building deeper relationships with their customers.
(1) Customer Verification
The survey starts by asking for the customer's email and phone number to verify if they are indeed a vehicle purchaser. This is the first step toward collecting reliable data.
(2) Collecting Detailed Information
Polestar gathers lifestyle-based information, including gender, date of birth, marital status, children, occupation, and pet ownership. This data forms the foundation for personalized customer experiences.
(3) Identifying Interests
They don’t just ask if the customer is “interested in cars.” Instead, they dive deeper into hobbies, favorite activities, and preferred event types (e.g., test drives, track days, lifestyle classes) to enable participation-based communication.
(4) Brand Perception Survey
The survey includes questions that trace the customer’s journey with the brand—how they discovered Polestar and why they chose it. These insights feed directly into marketing strategy.
(5) Consent for Personal Data Collection
Polestar also includes steps to gain prior consent for customized event invitations and communications, ensuring both legal security and effective marketing use.
2. Event Attendee Survey – Meaningful Feedback from Brief Encounters
Customers who attend events have a different experience from buyers. Even during these brief interactions, Polestar carefully gathers customer feedback.
(1) Customer Verification
The survey begins with a phone number to verify participation history, along with collecting information about the showroom visited.
(2) Satisfaction Survey
Five-stage satisfaction questions, from check-in to on-site staff interactions, help ensure highly engaged responses.
Overall Event Experience
Check-In Process
Event Content
On-Site Gifts
Staff Service
(3) Open Feedback Collection
Customers are encouraged to suggest ideas for future events and share open-ended opinions, offering vivid insights into the brand.
(4) Consent for Personal Data Collection
To offer a small gift (such as a mobile voucher) in return for feedback, Polestar includes the necessary data collection and usage consent steps.
The Way You Treat Customers Reflects the Class of Your Brand
Only brands that value each and every customer’s opinion can achieve sustainable growth.
Want to listen to your customers like Polestar does?
The answer is Walla.
What All Premium Brands Have in Common?
They genuinely listen to their customers. That’s exactly what Swedish electric vehicle brand Polestar does. Whether it's customers who have received their vehicles or those attending brand events, Polestar runs sophisticated survey designs to ensure no voice goes unheard. Here’s how they do it.
1. Post-Delivery Customer Survey – The Beginning of a Relationship
Polestar goes beyond basic satisfaction surveys. From the first interaction, they demonstrate a data-driven design aimed at building deeper relationships with their customers.
(1) Customer Verification
The survey starts by asking for the customer's email and phone number to verify if they are indeed a vehicle purchaser. This is the first step toward collecting reliable data.
(2) Collecting Detailed Information
Polestar gathers lifestyle-based information, including gender, date of birth, marital status, children, occupation, and pet ownership. This data forms the foundation for personalized customer experiences.
(3) Identifying Interests
They don’t just ask if the customer is “interested in cars.” Instead, they dive deeper into hobbies, favorite activities, and preferred event types (e.g., test drives, track days, lifestyle classes) to enable participation-based communication.
(4) Brand Perception Survey
The survey includes questions that trace the customer’s journey with the brand—how they discovered Polestar and why they chose it. These insights feed directly into marketing strategy.
(5) Consent for Personal Data Collection
Polestar also includes steps to gain prior consent for customized event invitations and communications, ensuring both legal security and effective marketing use.
2. Event Attendee Survey – Meaningful Feedback from Brief Encounters
Customers who attend events have a different experience from buyers. Even during these brief interactions, Polestar carefully gathers customer feedback.
(1) Customer Verification
The survey begins with a phone number to verify participation history, along with collecting information about the showroom visited.
(2) Satisfaction Survey
Five-stage satisfaction questions, from check-in to on-site staff interactions, help ensure highly engaged responses.
Overall Event Experience
Check-In Process
Event Content
On-Site Gifts
Staff Service
(3) Open Feedback Collection
Customers are encouraged to suggest ideas for future events and share open-ended opinions, offering vivid insights into the brand.
(4) Consent for Personal Data Collection
To offer a small gift (such as a mobile voucher) in return for feedback, Polestar includes the necessary data collection and usage consent steps.
The Way You Treat Customers Reflects the Class of Your Brand
Only brands that value each and every customer’s opinion can achieve sustainable growth.
Want to listen to your customers like Polestar does?
The answer is Walla.
Back to Home
Continue Reading

USE CASE
How Polestar Designs Surveys That Truly Listen to Customers
June 2, 2025

EDITORIAL
Run a Successful Online Promotion with Walla
March 28, 2025

EDITORIAL
Create a Survey in 5 Minutes Using Walla Templates
March 26, 2025

EDITORIAL
Online Event Marketing? Do It All with Just One Survey!
March 21, 2025

EDITORIAL
How to Stay One Step Ahead in B2B Marketing
March 19, 2025

EDITORIAL
Google Forms feels too basic, SurveyMonkey too pricey?
March 14, 2025

EDITORIAL
Perfecting BTL Marketing with Satisfaction Surveys
March 12, 2025

EDITORIAL
Free Marketing Guide for Startups
March 7, 2025

EDITORIAL
Creating Surveys That Elevate Customer Experience (CX)
March 5, 2025

EDITORIAL
Why Walla Is Essential for CRM Analysis
February 21, 2025

EDITORIAL
Ever seen a form like this? A collection of fun and quirky test cases
February 19, 2025

EDITORIAL
Practical Applications of CX, BX, and UX That Professionals Shouldn’t Overlook
February 12, 2025

EDITORIAL
Creating More Aesthetic and Emotionally Engaging Survey Forms with Walla
February 12, 2025

EDITORIAL
A Simple Walla Guide to Measuring Customer Satisfaction and NPS
February 5, 2025

EDITORIAL
Brand Redesign: How to Start with Data
January 31, 2025

EDITORIAL
Comparison of the 4 Major Survey Forms: Naver Form, Typeform, SurveyMonkey, Walla
January 22, 2025

EDITORIAL
A Recent Marketing Research Case Report
January 16, 2025

EDITORIAL
An Overview of the CXO Roadmap through Feedback Analysis
January 9, 2025

EDITORIAL
Boost Customer Loyalty: How Regular Surveys Drive Better Service and Stronger Brands
December 27, 2024

EDITORIAL
Elevate Your Brand: How Surveys Fuel Awareness and Positive Perception
December 18, 2024

EDITORIAL
Building User-Centric Products: How to Leverage Surveys for Effective Market Insights
December 11, 2024

EDITORIAL
Boost Your Workflow: Connect Walla to Discord, Slack, and More with Ease
December 9, 2024

EDITORIAL
Customer Feedback Management: How South Korea’s Top Brands Drive Growth Through CFM
December 6, 2024

EDITORIAL
500 Global Founders Retreat
November 29, 2024

EDITORIAL
Elevating Brand Experience: Why BX Management Defines Market Success
November 27, 2024

EDITORIAL
Crafting High-Impact Customer Surveys: A Roadmap to Better CX
November 20, 2024

EDITORIAL
Beyond Service: How CXM Drives Growth and Competitive Advantage
November 15, 2024

EDITORIAL
Building Strong Starts: Using Feedback to Elevate Employee Onboarding
November 13, 2024

EDITORIAL
Empower Your People: Modern HR & EX Management and the Role of Feedback Tools
November 8, 2024

EDITORIAL
Free but Powerful: The #1 Online Form Builder
November 5, 2024

EDITORIAL
Crafting the Perfect Survey: Key Strategies for High-Quality Data
November 1, 2024

EDITORIAL
Brands That Thrived With Online Surveys
October 25, 2024

EDITORIAL
Revisiting On-Premise: Navigating Your Options Between SaaS and Traditional Setups
October 18, 2024

EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%
October 13, 2024

EDITORIAL
Is Google Forms Enough? Key Drawbacks You Shouldn’t Overlook
October 9, 2024

EDITORIAL
Reimagining Convenience: Walla’s Ready-to-Use Survey Templates for Your Brand
October 2, 2024

EDITORIAL
Google Forms or Walla? A Comprehensive Feature-by-Feature Look
July 23, 2024

WHY WALLA
Manage Capacity Stress-Free: Quota Settings
July 19, 2024

EDITORIAL
Paprikan Canada Voyage : Inside and Beyond
February 16, 2024

WHY WALLA
The Marketer's Ace: Hidden Fields
February 14, 2024

EDITORIAL
Insights from Location Data
January 29, 2024

EDITORIAL
To Someone Who Has Been Staring at Data for 10 Hours
January 23, 2024

EDITORIAL
The Secret to Acquiring 30,000 Users with Minimal Marketing Budget
November 29, 2023

EDITORIAL
Paprikan's Open Hiring Journey
November 28, 2023

WHY WALLA
Survey Form Webhook Guidelines
August 31, 2023

EDITORIAL
Starting a Company and Living Together in Canada
June 12, 2023

WHY WALLA
Let's Group Data Using the Group By Feature
May 17, 2023

EDITORIAL
The Tiny History of Walla
May 15, 2023

EDITORIAL
Insights from Walla Team's Remarkable 220x Revenue Growth in Just 6 Months
April 28, 2023

EDITORIAL
Insights from a Walla Team Co-founder Shared in a University Lecture
April 5, 2023

WHY WALLA
How to Create a One-Page Survey
April 5, 2023

WHY WALLA
How to Set Up Notifications for Surveys
April 5, 2023

EDITORIAL
A Letter to Aspiring Entrepreneurs
March 29, 2023

EDITORIAL
Why Walla Became Walla: The Story Behind the Name
March 21, 2023

WHY WALLA
The Perfect Way to Collect Location Data
March 15, 2023

WHY WALLA
Fully Understand Logic Setting
March 14, 2023

WHY WALLA
Exploring Walla Team's Philosophy Behind Pricing
March 14, 2023

WHY WALLA
Analyzing Response Sheet Data with GPT
March 8, 2023

WHY WALLA
The Most Efficient Way to Use Google Forms
March 8, 2023

WHY WALLA
Hidden Fields: How to Stop Hiding and Start Using
March 8, 2023

EDITORIAL
Hello, It's Team Walla.
March 10, 2023

EDITORIAL
Why is it called Paprika Data Lab?
March 10, 2023
Load More

USE CASE
How Polestar Designs Surveys That Truly Listen to Customers
June 2, 2025

EDITORIAL
Run a Successful Online Promotion with Walla
March 28, 2025

EDITORIAL
Create a Survey in 5 Minutes Using Walla Templates
March 26, 2025

EDITORIAL
Online Event Marketing? Do It All with Just One Survey!
March 21, 2025

EDITORIAL
How to Stay One Step Ahead in B2B Marketing
March 19, 2025

EDITORIAL
Google Forms feels too basic, SurveyMonkey too pricey?
March 14, 2025

EDITORIAL
Perfecting BTL Marketing with Satisfaction Surveys
March 12, 2025

EDITORIAL
Free Marketing Guide for Startups
March 7, 2025

EDITORIAL
Creating Surveys That Elevate Customer Experience (CX)
March 5, 2025

EDITORIAL
Why Walla Is Essential for CRM Analysis
February 21, 2025

EDITORIAL
Ever seen a form like this? A collection of fun and quirky test cases
February 19, 2025

EDITORIAL
Practical Applications of CX, BX, and UX That Professionals Shouldn’t Overlook
February 12, 2025

EDITORIAL
Creating More Aesthetic and Emotionally Engaging Survey Forms with Walla
February 12, 2025

EDITORIAL
A Simple Walla Guide to Measuring Customer Satisfaction and NPS
February 5, 2025

EDITORIAL
Brand Redesign: How to Start with Data
January 31, 2025

EDITORIAL
Comparison of the 4 Major Survey Forms: Naver Form, Typeform, SurveyMonkey, Walla
January 22, 2025

EDITORIAL
A Recent Marketing Research Case Report
January 16, 2025

EDITORIAL
An Overview of the CXO Roadmap through Feedback Analysis
January 9, 2025

EDITORIAL
Boost Customer Loyalty: How Regular Surveys Drive Better Service and Stronger Brands
December 27, 2024

EDITORIAL
Elevate Your Brand: How Surveys Fuel Awareness and Positive Perception
December 18, 2024

EDITORIAL
Building User-Centric Products: How to Leverage Surveys for Effective Market Insights
December 11, 2024

EDITORIAL
Boost Your Workflow: Connect Walla to Discord, Slack, and More with Ease
December 9, 2024

EDITORIAL
Customer Feedback Management: How South Korea’s Top Brands Drive Growth Through CFM
December 6, 2024

EDITORIAL
500 Global Founders Retreat
November 29, 2024

EDITORIAL
Elevating Brand Experience: Why BX Management Defines Market Success
November 27, 2024

EDITORIAL
Crafting High-Impact Customer Surveys: A Roadmap to Better CX
November 20, 2024

EDITORIAL
Beyond Service: How CXM Drives Growth and Competitive Advantage
November 15, 2024

EDITORIAL
Building Strong Starts: Using Feedback to Elevate Employee Onboarding
November 13, 2024

EDITORIAL
Empower Your People: Modern HR & EX Management and the Role of Feedback Tools
November 8, 2024

EDITORIAL
Free but Powerful: The #1 Online Form Builder
November 5, 2024

EDITORIAL
Crafting the Perfect Survey: Key Strategies for High-Quality Data
November 1, 2024

EDITORIAL
Brands That Thrived With Online Surveys
October 25, 2024

EDITORIAL
Revisiting On-Premise: Navigating Your Options Between SaaS and Traditional Setups
October 18, 2024

EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%
October 13, 2024

EDITORIAL
Is Google Forms Enough? Key Drawbacks You Shouldn’t Overlook
October 9, 2024

EDITORIAL
Reimagining Convenience: Walla’s Ready-to-Use Survey Templates for Your Brand
October 2, 2024

EDITORIAL
Google Forms or Walla? A Comprehensive Feature-by-Feature Look
July 23, 2024

WHY WALLA
Manage Capacity Stress-Free: Quota Settings
July 19, 2024

EDITORIAL
Paprikan Canada Voyage : Inside and Beyond
February 16, 2024

WHY WALLA
The Marketer's Ace: Hidden Fields
February 14, 2024

EDITORIAL
Insights from Location Data
January 29, 2024

EDITORIAL
To Someone Who Has Been Staring at Data for 10 Hours
January 23, 2024

EDITORIAL
The Secret to Acquiring 30,000 Users with Minimal Marketing Budget
November 29, 2023

EDITORIAL
Paprikan's Open Hiring Journey
November 28, 2023

WHY WALLA
Survey Form Webhook Guidelines
August 31, 2023

EDITORIAL
Starting a Company and Living Together in Canada
June 12, 2023

WHY WALLA
Let's Group Data Using the Group By Feature
May 17, 2023

EDITORIAL
The Tiny History of Walla
May 15, 2023

EDITORIAL
Insights from Walla Team's Remarkable 220x Revenue Growth in Just 6 Months
April 28, 2023

EDITORIAL
Insights from a Walla Team Co-founder Shared in a University Lecture
April 5, 2023

WHY WALLA
How to Create a One-Page Survey
April 5, 2023

WHY WALLA
How to Set Up Notifications for Surveys
April 5, 2023

EDITORIAL
A Letter to Aspiring Entrepreneurs
March 29, 2023

EDITORIAL
Why Walla Became Walla: The Story Behind the Name
March 21, 2023

WHY WALLA
The Perfect Way to Collect Location Data
March 15, 2023

WHY WALLA
Fully Understand Logic Setting
March 14, 2023

WHY WALLA
Exploring Walla Team's Philosophy Behind Pricing
March 14, 2023

WHY WALLA
Analyzing Response Sheet Data with GPT
March 8, 2023

WHY WALLA
The Most Efficient Way to Use Google Forms
March 8, 2023

WHY WALLA
Hidden Fields: How to Stop Hiding and Start Using
March 8, 2023

EDITORIAL
Hello, It's Team Walla.
March 10, 2023

EDITORIAL
Why is it called Paprika Data Lab?
March 10, 2023
Load More

USE CASE
How Polestar Designs Surveys That Truly Listen to Customers
June 2, 2025

EDITORIAL
Run a Successful Online Promotion with Walla
March 28, 2025

EDITORIAL
Create a Survey in 5 Minutes Using Walla Templates
March 26, 2025

EDITORIAL
Online Event Marketing? Do It All with Just One Survey!
March 21, 2025

EDITORIAL
How to Stay One Step Ahead in B2B Marketing
March 19, 2025

EDITORIAL
Google Forms feels too basic, SurveyMonkey too pricey?
March 14, 2025

EDITORIAL
Perfecting BTL Marketing with Satisfaction Surveys
March 12, 2025

EDITORIAL
Free Marketing Guide for Startups
March 7, 2025

EDITORIAL
Creating Surveys That Elevate Customer Experience (CX)
March 5, 2025

EDITORIAL
Why Walla Is Essential for CRM Analysis
February 21, 2025

EDITORIAL
Ever seen a form like this? A collection of fun and quirky test cases
February 19, 2025

EDITORIAL
Practical Applications of CX, BX, and UX That Professionals Shouldn’t Overlook
February 12, 2025

EDITORIAL
Creating More Aesthetic and Emotionally Engaging Survey Forms with Walla
February 12, 2025

EDITORIAL
A Simple Walla Guide to Measuring Customer Satisfaction and NPS
February 5, 2025

EDITORIAL
Brand Redesign: How to Start with Data
January 31, 2025

EDITORIAL
Comparison of the 4 Major Survey Forms: Naver Form, Typeform, SurveyMonkey, Walla
January 22, 2025

EDITORIAL
A Recent Marketing Research Case Report
January 16, 2025

EDITORIAL
An Overview of the CXO Roadmap through Feedback Analysis
January 9, 2025

EDITORIAL
Boost Customer Loyalty: How Regular Surveys Drive Better Service and Stronger Brands
December 27, 2024

EDITORIAL
Elevate Your Brand: How Surveys Fuel Awareness and Positive Perception
December 18, 2024

EDITORIAL
Building User-Centric Products: How to Leverage Surveys for Effective Market Insights
December 11, 2024

EDITORIAL
Boost Your Workflow: Connect Walla to Discord, Slack, and More with Ease
December 9, 2024

EDITORIAL
Customer Feedback Management: How South Korea’s Top Brands Drive Growth Through CFM
December 6, 2024

EDITORIAL
500 Global Founders Retreat
November 29, 2024

EDITORIAL
Elevating Brand Experience: Why BX Management Defines Market Success
November 27, 2024

EDITORIAL
Crafting High-Impact Customer Surveys: A Roadmap to Better CX
November 20, 2024

EDITORIAL
Beyond Service: How CXM Drives Growth and Competitive Advantage
November 15, 2024

EDITORIAL
Building Strong Starts: Using Feedback to Elevate Employee Onboarding
November 13, 2024

EDITORIAL
Empower Your People: Modern HR & EX Management and the Role of Feedback Tools
November 8, 2024

EDITORIAL
Free but Powerful: The #1 Online Form Builder
November 5, 2024

EDITORIAL
Crafting the Perfect Survey: Key Strategies for High-Quality Data
November 1, 2024

EDITORIAL
Brands That Thrived With Online Surveys
October 25, 2024

EDITORIAL
Revisiting On-Premise: Navigating Your Options Between SaaS and Traditional Setups
October 18, 2024

EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%
October 13, 2024

EDITORIAL
Is Google Forms Enough? Key Drawbacks You Shouldn’t Overlook
October 9, 2024

EDITORIAL
Reimagining Convenience: Walla’s Ready-to-Use Survey Templates for Your Brand
October 2, 2024

EDITORIAL
Google Forms or Walla? A Comprehensive Feature-by-Feature Look
July 23, 2024

WHY WALLA
Manage Capacity Stress-Free: Quota Settings
July 19, 2024

EDITORIAL
Paprikan Canada Voyage : Inside and Beyond
February 16, 2024

WHY WALLA
The Marketer's Ace: Hidden Fields
February 14, 2024

EDITORIAL
Insights from Location Data
January 29, 2024

EDITORIAL
To Someone Who Has Been Staring at Data for 10 Hours
January 23, 2024

EDITORIAL
The Secret to Acquiring 30,000 Users with Minimal Marketing Budget
November 29, 2023

EDITORIAL
Paprikan's Open Hiring Journey
November 28, 2023

WHY WALLA
Survey Form Webhook Guidelines
August 31, 2023

EDITORIAL
Starting a Company and Living Together in Canada
June 12, 2023

WHY WALLA
Let's Group Data Using the Group By Feature
May 17, 2023

EDITORIAL
The Tiny History of Walla
May 15, 2023

EDITORIAL
Insights from Walla Team's Remarkable 220x Revenue Growth in Just 6 Months
April 28, 2023

EDITORIAL
Insights from a Walla Team Co-founder Shared in a University Lecture
April 5, 2023

WHY WALLA
How to Create a One-Page Survey
April 5, 2023

WHY WALLA
How to Set Up Notifications for Surveys
April 5, 2023

EDITORIAL
A Letter to Aspiring Entrepreneurs
March 29, 2023

EDITORIAL
Why Walla Became Walla: The Story Behind the Name
March 21, 2023

WHY WALLA
The Perfect Way to Collect Location Data
March 15, 2023

WHY WALLA
Fully Understand Logic Setting
March 14, 2023

WHY WALLA
Exploring Walla Team's Philosophy Behind Pricing
March 14, 2023

WHY WALLA
Analyzing Response Sheet Data with GPT
March 8, 2023

WHY WALLA
The Most Efficient Way to Use Google Forms
March 8, 2023

WHY WALLA
Hidden Fields: How to Stop Hiding and Start Using
March 8, 2023

EDITORIAL
Hello, It's Team Walla.
March 10, 2023

EDITORIAL
Why is it called Paprika Data Lab?
March 10, 2023
Load More
The form you've been searching for?
Walla, obviously.
Services
The form you've been searching for?
Walla, obviously.
Services
The form you've been searching for?
Walla, obviously.
Services