EDITORIAL

A Simple Walla Guide to Measuring Customer Satisfaction and NPS

February 5, 2025

Are you familiar with NPS (Net Promoter Score), one of the most widely used methods for measuring customer satisfaction? This article will be useful for CXOs, PMs, marketers, and BMs who rely on customer metrics for direct or indirect decision-making.

These days, most companies directly collect various forms of customer data, from simple polls to large-scale surveys. However, after looking around, we found that many people in charge still struggle with everything from designing surveys to collecting responses and analyzing data.

NPS offers a highly simplified and quantifiable survey method, making it a popular choice when quick, evidence-based decisions are needed amid busy schedules.

You can conduct an NPS survey at specific times—like after a product update or in response to external events—and compare scores before and after. For example, if an app update results in more positive reviews, this trend can be confirmed more clearly through an NPS survey with just 2–3 simple questions.


1. Why Walla Forms Are Effective for NPS Surveys

Why use Walla Forms over countless other survey tools on the market? The Walla team continuously refines the user experience (UX), offering practical and functional advantages.

1) Corporate-Level Forms that Instantly Build Brand Trust

Without any development (e.g., publishing or frontend work), you can upload your logo and brand colors to create a customized corporate survey. Even design details—like adjusting element positions—are easy to reflect, making the form look like an in-house professional survey. In reality, it takes much less time to build.

2) Versatile Question Types for Any Purpose

Score-based linear scale questions help customers respond quickly to the NPS question. This is the familiar type where users choose a score on a horizontal line, typically from 1 to 5.

Of course, Walla supports all the standard types like short answer, multiple choice, etc. Because surveys often require users to invest time and effort, it’s crucial to provide an interface that's fast and familiar. Walla enhances even basic features with thoughtful visual design and polish.

3) Mobile Optimization

With over 80% of users browsing the internet on mobile devices, mobile optimization is essential—especially for surveys, where users need to type and navigate between questions smoothly.

Walla has put extra care into mobile optimization, considering the needs of businesses aiming to boost completion rates. The result is higher response accuracy and satisfaction for both businesses and users.

4) Reporting and Analysis Tools

Survey responses are automatically collected in real time. Results are displayed on a dashboard, and data can be easily analyzed through CSV downloads or Google Sheets integration. (Real-time auto-reporting is available as a premium “Advanced Sheets” feature in the Enterprise plan.)

This section is more important than it might seem. Company staff need to visualize the data for presentations and reports. The Walla team also considered how companies might combine survey data with other internal datasets during reporting.


2. A Quick Guide to the NPS Survey Process

NPS (Net Promoter Score) relies on simple, clear questions. However, segmenting customer types and preparing for how scores will be used requires thoughtful planning.

1) Define the Purpose

First, set a clear objective for your survey. Since NPS surveys should be simple and focused, it's important to narrow the scope:

  • Example 1: Measure customer loyalty to guide service improvements

  • Example 2: Evaluate satisfaction with a recent campaign/event

  • Example 3: Analyze satisfaction differences between new and returning customers

2) Compose the Survey Questions

An NPS survey typically includes one core question and a few supporting questions. The core question must be clear, with unambiguous scoring.

📌 Core Question (NPS Score Evaluation):
“How likely are you to recommend this product/service to a friend or colleague?” (0–10 scale)

📌 Supporting Questions (Reason & Feedback):

  • Example 1: “What is the main reason for your score?” (Short answer)

  • Example 2: “What aspect of our service did you find most satisfying?” (Multiple choice)

  • Example 3: “What do you think needs improvement?” (Short answer)

3) Distribute the Survey (Collect Responses)

Once your questions are ready, distributing the survey link effectively is key.

The form link can be shared across multiple platforms: email marketing, newsletters, SMS, KakaoTalk notifications, CRM channels, event pages with CTAs, and even offline through QR codes on product packaging or thank-you notes.

You can also customize the link after the slash (“/”) for easier recognition or use link shortening if the original is too long.

4) Organize and Integrate the Data

After responses are collected, results can be viewed in the dashboard. Integration with tools like Google Sheets, Notion, Slack, and Jira helps working professionals easily manage data. (These tools are examples specifically supported by Walla Forms.)

5) Reporting and Interpreting Results

Now you can segment NPS scores by respondent type or criteria and analyze the data. Keyword clustering—identifying frequently mentioned terms—can help uncover key themes for improvement.

Since NPS surveys are straightforward with few questions, analyzing the results is generally easier than with other surveys.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.


🔁 Summary of Walla Form Features Mentioned

✅ Rapid survey creation – Use templates for instant NPS setup
✅ High response rate – Mobile-friendly UI for easy participation
✅ Auto data analysis – Real-time insights via live reports
✅ Extensive integrations – Easily connect with CRM and marketing tools

Are you familiar with NPS (Net Promoter Score), one of the most widely used methods for measuring customer satisfaction? This article will be useful for CXOs, PMs, marketers, and BMs who rely on customer metrics for direct or indirect decision-making.

These days, most companies directly collect various forms of customer data, from simple polls to large-scale surveys. However, after looking around, we found that many people in charge still struggle with everything from designing surveys to collecting responses and analyzing data.

NPS offers a highly simplified and quantifiable survey method, making it a popular choice when quick, evidence-based decisions are needed amid busy schedules.

You can conduct an NPS survey at specific times—like after a product update or in response to external events—and compare scores before and after. For example, if an app update results in more positive reviews, this trend can be confirmed more clearly through an NPS survey with just 2–3 simple questions.


1. Why Walla Forms Are Effective for NPS Surveys

Why use Walla Forms over countless other survey tools on the market? The Walla team continuously refines the user experience (UX), offering practical and functional advantages.

1) Corporate-Level Forms that Instantly Build Brand Trust

Without any development (e.g., publishing or frontend work), you can upload your logo and brand colors to create a customized corporate survey. Even design details—like adjusting element positions—are easy to reflect, making the form look like an in-house professional survey. In reality, it takes much less time to build.

2) Versatile Question Types for Any Purpose

Score-based linear scale questions help customers respond quickly to the NPS question. This is the familiar type where users choose a score on a horizontal line, typically from 1 to 5.

Of course, Walla supports all the standard types like short answer, multiple choice, etc. Because surveys often require users to invest time and effort, it’s crucial to provide an interface that's fast and familiar. Walla enhances even basic features with thoughtful visual design and polish.

3) Mobile Optimization

With over 80% of users browsing the internet on mobile devices, mobile optimization is essential—especially for surveys, where users need to type and navigate between questions smoothly.

Walla has put extra care into mobile optimization, considering the needs of businesses aiming to boost completion rates. The result is higher response accuracy and satisfaction for both businesses and users.

4) Reporting and Analysis Tools

Survey responses are automatically collected in real time. Results are displayed on a dashboard, and data can be easily analyzed through CSV downloads or Google Sheets integration. (Real-time auto-reporting is available as a premium “Advanced Sheets” feature in the Enterprise plan.)

This section is more important than it might seem. Company staff need to visualize the data for presentations and reports. The Walla team also considered how companies might combine survey data with other internal datasets during reporting.


2. A Quick Guide to the NPS Survey Process

NPS (Net Promoter Score) relies on simple, clear questions. However, segmenting customer types and preparing for how scores will be used requires thoughtful planning.

1) Define the Purpose

First, set a clear objective for your survey. Since NPS surveys should be simple and focused, it's important to narrow the scope:

  • Example 1: Measure customer loyalty to guide service improvements

  • Example 2: Evaluate satisfaction with a recent campaign/event

  • Example 3: Analyze satisfaction differences between new and returning customers

2) Compose the Survey Questions

An NPS survey typically includes one core question and a few supporting questions. The core question must be clear, with unambiguous scoring.

📌 Core Question (NPS Score Evaluation):
“How likely are you to recommend this product/service to a friend or colleague?” (0–10 scale)

📌 Supporting Questions (Reason & Feedback):

  • Example 1: “What is the main reason for your score?” (Short answer)

  • Example 2: “What aspect of our service did you find most satisfying?” (Multiple choice)

  • Example 3: “What do you think needs improvement?” (Short answer)

3) Distribute the Survey (Collect Responses)

Once your questions are ready, distributing the survey link effectively is key.

The form link can be shared across multiple platforms: email marketing, newsletters, SMS, KakaoTalk notifications, CRM channels, event pages with CTAs, and even offline through QR codes on product packaging or thank-you notes.

You can also customize the link after the slash (“/”) for easier recognition or use link shortening if the original is too long.

4) Organize and Integrate the Data

After responses are collected, results can be viewed in the dashboard. Integration with tools like Google Sheets, Notion, Slack, and Jira helps working professionals easily manage data. (These tools are examples specifically supported by Walla Forms.)

5) Reporting and Interpreting Results

Now you can segment NPS scores by respondent type or criteria and analyze the data. Keyword clustering—identifying frequently mentioned terms—can help uncover key themes for improvement.

Since NPS surveys are straightforward with few questions, analyzing the results is generally easier than with other surveys.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.


🔁 Summary of Walla Form Features Mentioned

✅ Rapid survey creation – Use templates for instant NPS setup
✅ High response rate – Mobile-friendly UI for easy participation
✅ Auto data analysis – Real-time insights via live reports
✅ Extensive integrations – Easily connect with CRM and marketing tools

Are you familiar with NPS (Net Promoter Score), one of the most widely used methods for measuring customer satisfaction? This article will be useful for CXOs, PMs, marketers, and BMs who rely on customer metrics for direct or indirect decision-making.

These days, most companies directly collect various forms of customer data, from simple polls to large-scale surveys. However, after looking around, we found that many people in charge still struggle with everything from designing surveys to collecting responses and analyzing data.

NPS offers a highly simplified and quantifiable survey method, making it a popular choice when quick, evidence-based decisions are needed amid busy schedules.

You can conduct an NPS survey at specific times—like after a product update or in response to external events—and compare scores before and after. For example, if an app update results in more positive reviews, this trend can be confirmed more clearly through an NPS survey with just 2–3 simple questions.


1. Why Walla Forms Are Effective for NPS Surveys

Why use Walla Forms over countless other survey tools on the market? The Walla team continuously refines the user experience (UX), offering practical and functional advantages.

1) Corporate-Level Forms that Instantly Build Brand Trust

Without any development (e.g., publishing or frontend work), you can upload your logo and brand colors to create a customized corporate survey. Even design details—like adjusting element positions—are easy to reflect, making the form look like an in-house professional survey. In reality, it takes much less time to build.

2) Versatile Question Types for Any Purpose

Score-based linear scale questions help customers respond quickly to the NPS question. This is the familiar type where users choose a score on a horizontal line, typically from 1 to 5.

Of course, Walla supports all the standard types like short answer, multiple choice, etc. Because surveys often require users to invest time and effort, it’s crucial to provide an interface that's fast and familiar. Walla enhances even basic features with thoughtful visual design and polish.

3) Mobile Optimization

With over 80% of users browsing the internet on mobile devices, mobile optimization is essential—especially for surveys, where users need to type and navigate between questions smoothly.

Walla has put extra care into mobile optimization, considering the needs of businesses aiming to boost completion rates. The result is higher response accuracy and satisfaction for both businesses and users.

4) Reporting and Analysis Tools

Survey responses are automatically collected in real time. Results are displayed on a dashboard, and data can be easily analyzed through CSV downloads or Google Sheets integration. (Real-time auto-reporting is available as a premium “Advanced Sheets” feature in the Enterprise plan.)

This section is more important than it might seem. Company staff need to visualize the data for presentations and reports. The Walla team also considered how companies might combine survey data with other internal datasets during reporting.


2. A Quick Guide to the NPS Survey Process

NPS (Net Promoter Score) relies on simple, clear questions. However, segmenting customer types and preparing for how scores will be used requires thoughtful planning.

1) Define the Purpose

First, set a clear objective for your survey. Since NPS surveys should be simple and focused, it's important to narrow the scope:

  • Example 1: Measure customer loyalty to guide service improvements

  • Example 2: Evaluate satisfaction with a recent campaign/event

  • Example 3: Analyze satisfaction differences between new and returning customers

2) Compose the Survey Questions

An NPS survey typically includes one core question and a few supporting questions. The core question must be clear, with unambiguous scoring.

📌 Core Question (NPS Score Evaluation):
“How likely are you to recommend this product/service to a friend or colleague?” (0–10 scale)

📌 Supporting Questions (Reason & Feedback):

  • Example 1: “What is the main reason for your score?” (Short answer)

  • Example 2: “What aspect of our service did you find most satisfying?” (Multiple choice)

  • Example 3: “What do you think needs improvement?” (Short answer)

3) Distribute the Survey (Collect Responses)

Once your questions are ready, distributing the survey link effectively is key.

The form link can be shared across multiple platforms: email marketing, newsletters, SMS, KakaoTalk notifications, CRM channels, event pages with CTAs, and even offline through QR codes on product packaging or thank-you notes.

You can also customize the link after the slash (“/”) for easier recognition or use link shortening if the original is too long.

4) Organize and Integrate the Data

After responses are collected, results can be viewed in the dashboard. Integration with tools like Google Sheets, Notion, Slack, and Jira helps working professionals easily manage data. (These tools are examples specifically supported by Walla Forms.)

5) Reporting and Interpreting Results

Now you can segment NPS scores by respondent type or criteria and analyze the data. Keyword clustering—identifying frequently mentioned terms—can help uncover key themes for improvement.

Since NPS surveys are straightforward with few questions, analyzing the results is generally easier than with other surveys.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.

Don’t forget: NPS is more than a simple survey—it’s a crucial process for improving customer relationships and loyalty.


🔁 Summary of Walla Form Features Mentioned

✅ Rapid survey creation – Use templates for instant NPS setup
✅ High response rate – Mobile-friendly UI for easy participation
✅ Auto data analysis – Real-time insights via live reports
✅ Extensive integrations – Easily connect with CRM and marketing tools

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Revisiting On-Premise: Navigating Your Options Between SaaS and Traditional Setups

October 18, 2024

EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%

October 13, 2024

EDITORIAL
Is Google Forms Enough? Key Drawbacks You Shouldn’t Overlook

October 9, 2024

EDITORIAL
Reimagining Convenience: Walla’s Ready-to-Use Survey Templates for Your Brand

October 2, 2024

EDITORIAL
Google Forms or Walla? A Comprehensive Feature-by-Feature Look

July 23, 2024

GUIDES
Manage Capacity Stress-Free: Quota Settings

July 19, 2024

EDITORIAL
Paprikan Canada Voyage : Inside and Beyond

February 16, 2024

GUIDES
The Marketer's Ace: Hidden Fields

February 14, 2024

EDITORIAL
Insights from Location Data

January 29, 2024

EDITORIAL
To Someone Who Has Been Staring at Data for 10 Hours

January 23, 2024

EDITORIAL
The Secret to Acquiring 30,000 Users with Minimal Marketing Budget

November 29, 2023

EDITORIAL
Paprikan's Open Hiring Journey

November 28, 2023

GUIDES
Survey Form Webhook Guidelines

August 31, 2023

EDITORIAL
Starting a Company and Living Together in Canada

June 12, 2023

GUIDES
Let's Group Data Using the Group By Feature

May 17, 2023

EDITORIAL
The Tiny History of Walla

May 15, 2023

EDITORIAL
Insights from Walla Team's Remarkable 220x Revenue Growth in Just 6 Months

April 28, 2023

EDITORIAL
Insights from a Walla Team Co-founder Shared in a University Lecture

April 5, 2023

GUIDES
How to Create a One-Page Survey

April 5, 2023

GUIDES
How to Set Up Notifications for Surveys

April 5, 2023

EDITORIAL
A Letter to Aspiring Entrepreneurs

March 29, 2023

EDITORIAL
Why Walla Became Walla: The Story Behind the Name

March 21, 2023

GUIDES
The Perfect Way to Collect Location Data

March 15, 2023

GUIDES
Fully Understand Logic Setting

March 14, 2023

GUIDES
Exploring Walla Team's Philosophy Behind Pricing

March 14, 2023

Silhouette of woman wearing black hat and black coat
GUIDES
Analyzing Response Sheet Data with GPT

March 8, 2023

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GUIDES
The Most Efficient Way to Use Google Forms

March 8, 2023

GUIDES
Hidden Fields: How to Stop Hiding and Start Using

March 8, 2023

EDITORIAL
Hello, It's Team Walla.

March 10, 2023

EDITORIAL
Why is it called Paprika Data Lab?

March 10, 2023

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The form you've been searching for?

Walla, obviously.

Paprika Data Lab Inc.

The form you've been searching for?

Walla, obviously.

Paprika Data Lab Inc.

The form you've been searching for?

Walla, obviously.

Paprika Data Lab Inc.