EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%
October 13, 2024


In the previous post, we talked about Google Forms’ lack of detail. While it has many strengths as a widely used tool, once you take a deeper look, you can’t help but ask, “Is Google Forms truly convenient for my needs?” Today, we’d like to introduce an excellent alternative that addresses those shortcomings.
Many of you may have guessed it: our top pick is Walla!
Of course, there are plenty of great form builders out there, but we believe Walla is packed with features that Koreans need most—and is the easiest for Koreans to use.
So, how does Walla fill in the 120% gap left by Google Forms?
Infuse Your Survey with Brand Personality: Customizable Design
Previously, we mentioned how Google Forms offers only limited style and color changes, leaving little room to showcase a brand’s unique flair. Design isn’t just a way to display information—it’s also the first impression consumers have of your brand when they receive your survey. That’s why Walla offers detailed customization features that let you apply your brand colors in full.
Unlike Google Forms, where you can only change the header image, Walla lets you set unique colors for the entire survey background and individual buttons. Beyond a simple color palette, it also supports Hex and RGBA values for more precise color control. Walla also allows you to insert a brand logo, addressing the inconvenience of not being able to remove Google’s branding. And for those worried about Walla’s own logo, don’t be—you can replace it entirely with yours.
Moreover, Walla’s customization extends to the survey link itself. The “Link Custom” feature allows you to set a custom URL without extra configuration, and you can also customize the “link image” and “title and description” so that even before respondents click, they’ll form a positive impression of your brand.
Manage Everything in One Place: Wide-Ranging Third-Party Integrations
Which tools do you typically use for work or personal tasks? As mentioned before, many people still rely on Google Workspace, but the user base of collaboration tools like Notion and Slack is growing rapidly. When juggling multiple tools, seamless integration is essential. That’s why Walla expands upon Google Forms’ limitations—Google Forms only integrates with Google Workspace—by offering broader compatibility with third-party apps.
We’ve made it possible to integrate with external services via webhooks—a callback mechanism that sends an alert to another system whenever a specific event occurs. Whenever a form response is submitted, you can get email alerts, and there’s robust integration with Google too. For example, submitted responses can be automatically sent to Google Sheets, so data is recorded and shared in real time without extra steps. You can also automatically register events in Google Calendar for schedule management.
We didn’t stop there. We also integrated with popular communication tools like Slack and Discord, allowing you to receive real-time notifications about form responses within the apps you already use. And by syncing with Notion, you can automatically add submission data to an existing database or template.
While these might not seem like huge features, we at Team Walla believe that expanded integrations can significantly boost work efficiency. We plan to integrate with even more services in the future, so stay tuned!
Faster, Smarter Analysis: Going Beyond Basic Response Collection
Once you’ve gathered your form responses, it’s time for analysis. Google Forms provides basic visualizations like bar and pie charts for each question. If that’s all Walla offered, there wouldn’t be much difference. But simply viewing responses makes it hard to gain real insights. Maybe the survey was difficult for respondents, or perhaps there’s a hidden takeaway in a specific question. So, how is Walla’s analysis different?
Walla offers Analytics that go beyond mere answer categorization, helping you identify patterns and insights hidden in your questions. You can monitor field-by-field views to gauge the survey’s effectiveness, and use time spent data to pinpoint which questions grab respondents’ attention. You can also check abandonment rates to see if certain questions were too challenging or if other issues caused respondents to drop out—valuable clues for your next survey.
Beyond multiple-choice questions, Walla provides AI open-ended response analysis, including K-means clustering (which visualizes similar responses on a scatterplot) and zero-shot classification (which displays field responses based on your chosen criteria). These advanced options offer deeper, more tailored analysis that matches how you and your respondents actually use the form.
By analyzing data in this way, even similar responses can yield a wealth of insights. You can easily evaluate open-ended answers without investing huge amounts of time or effort, making analysis simpler and more effective.
If It’s Easier to Create, It’s Easier to Understand
Every survey has logic—features that guide respondents to the next question or section based on their answers. As questions multiply and conditions become more complex, the overall form inevitably becomes complicated. Meanwhile, if conditional branching is too simple, you end up missing crucial data—so simplicity alone isn’t the answer. How does Walla solve this problem?
Google Forms focuses on branching based on selected answers, which is fine for something like an invitation form. But because of its limitations, it doesn’t work as well for in-depth data collection, such as a “new product interest survey.” Walla addresses this by adding AND and OR conditions within its logic rules, letting you set detailed criteria and gather more precise data without risking statistical errors.
Above all, Walla offers a visual logic map so you can build even a complex branching sequence with your eyes rather than your memory. You won’t need to keep testing or manually tracing paths—this is one of Walla’s greatest strengths. (For details, see the [Walla Help Center] on logic settings!)
Moreover, Walla’s new Template service—recently introduced—lets you start with ready-made designs and logic, so you don’t even have to build a form from scratch. It’s a huge time-saver.
Walla Looks Pretty Convenient, Right?
There are a ton of features needed to create effective surveys for diverse purposes. If you’ve found Google Forms lacking in some respects, give Walla a try—you might find that it fills all those gaps.
We’re always listening to users so we can make Walla truly hassle-free. If there’s a feature you need, don’t hesitate to send us your thoughts!
In the previous post, we talked about Google Forms’ lack of detail. While it has many strengths as a widely used tool, once you take a deeper look, you can’t help but ask, “Is Google Forms truly convenient for my needs?” Today, we’d like to introduce an excellent alternative that addresses those shortcomings.
Many of you may have guessed it: our top pick is Walla!
Of course, there are plenty of great form builders out there, but we believe Walla is packed with features that Koreans need most—and is the easiest for Koreans to use.
So, how does Walla fill in the 120% gap left by Google Forms?
Infuse Your Survey with Brand Personality: Customizable Design
Previously, we mentioned how Google Forms offers only limited style and color changes, leaving little room to showcase a brand’s unique flair. Design isn’t just a way to display information—it’s also the first impression consumers have of your brand when they receive your survey. That’s why Walla offers detailed customization features that let you apply your brand colors in full.
Unlike Google Forms, where you can only change the header image, Walla lets you set unique colors for the entire survey background and individual buttons. Beyond a simple color palette, it also supports Hex and RGBA values for more precise color control. Walla also allows you to insert a brand logo, addressing the inconvenience of not being able to remove Google’s branding. And for those worried about Walla’s own logo, don’t be—you can replace it entirely with yours.
Moreover, Walla’s customization extends to the survey link itself. The “Link Custom” feature allows you to set a custom URL without extra configuration, and you can also customize the “link image” and “title and description” so that even before respondents click, they’ll form a positive impression of your brand.
Manage Everything in One Place: Wide-Ranging Third-Party Integrations
Which tools do you typically use for work or personal tasks? As mentioned before, many people still rely on Google Workspace, but the user base of collaboration tools like Notion and Slack is growing rapidly. When juggling multiple tools, seamless integration is essential. That’s why Walla expands upon Google Forms’ limitations—Google Forms only integrates with Google Workspace—by offering broader compatibility with third-party apps.
We’ve made it possible to integrate with external services via webhooks—a callback mechanism that sends an alert to another system whenever a specific event occurs. Whenever a form response is submitted, you can get email alerts, and there’s robust integration with Google too. For example, submitted responses can be automatically sent to Google Sheets, so data is recorded and shared in real time without extra steps. You can also automatically register events in Google Calendar for schedule management.
We didn’t stop there. We also integrated with popular communication tools like Slack and Discord, allowing you to receive real-time notifications about form responses within the apps you already use. And by syncing with Notion, you can automatically add submission data to an existing database or template.
While these might not seem like huge features, we at Team Walla believe that expanded integrations can significantly boost work efficiency. We plan to integrate with even more services in the future, so stay tuned!
Faster, Smarter Analysis: Going Beyond Basic Response Collection
Once you’ve gathered your form responses, it’s time for analysis. Google Forms provides basic visualizations like bar and pie charts for each question. If that’s all Walla offered, there wouldn’t be much difference. But simply viewing responses makes it hard to gain real insights. Maybe the survey was difficult for respondents, or perhaps there’s a hidden takeaway in a specific question. So, how is Walla’s analysis different?
Walla offers Analytics that go beyond mere answer categorization, helping you identify patterns and insights hidden in your questions. You can monitor field-by-field views to gauge the survey’s effectiveness, and use time spent data to pinpoint which questions grab respondents’ attention. You can also check abandonment rates to see if certain questions were too challenging or if other issues caused respondents to drop out—valuable clues for your next survey.
Beyond multiple-choice questions, Walla provides AI open-ended response analysis, including K-means clustering (which visualizes similar responses on a scatterplot) and zero-shot classification (which displays field responses based on your chosen criteria). These advanced options offer deeper, more tailored analysis that matches how you and your respondents actually use the form.
By analyzing data in this way, even similar responses can yield a wealth of insights. You can easily evaluate open-ended answers without investing huge amounts of time or effort, making analysis simpler and more effective.
If It’s Easier to Create, It’s Easier to Understand
Every survey has logic—features that guide respondents to the next question or section based on their answers. As questions multiply and conditions become more complex, the overall form inevitably becomes complicated. Meanwhile, if conditional branching is too simple, you end up missing crucial data—so simplicity alone isn’t the answer. How does Walla solve this problem?
Google Forms focuses on branching based on selected answers, which is fine for something like an invitation form. But because of its limitations, it doesn’t work as well for in-depth data collection, such as a “new product interest survey.” Walla addresses this by adding AND and OR conditions within its logic rules, letting you set detailed criteria and gather more precise data without risking statistical errors.
Above all, Walla offers a visual logic map so you can build even a complex branching sequence with your eyes rather than your memory. You won’t need to keep testing or manually tracing paths—this is one of Walla’s greatest strengths. (For details, see the [Walla Help Center] on logic settings!)
Moreover, Walla’s new Template service—recently introduced—lets you start with ready-made designs and logic, so you don’t even have to build a form from scratch. It’s a huge time-saver.
Walla Looks Pretty Convenient, Right?
There are a ton of features needed to create effective surveys for diverse purposes. If you’ve found Google Forms lacking in some respects, give Walla a try—you might find that it fills all those gaps.
We’re always listening to users so we can make Walla truly hassle-free. If there’s a feature you need, don’t hesitate to send us your thoughts!
In the previous post, we talked about Google Forms’ lack of detail. While it has many strengths as a widely used tool, once you take a deeper look, you can’t help but ask, “Is Google Forms truly convenient for my needs?” Today, we’d like to introduce an excellent alternative that addresses those shortcomings.
Many of you may have guessed it: our top pick is Walla!
Of course, there are plenty of great form builders out there, but we believe Walla is packed with features that Koreans need most—and is the easiest for Koreans to use.
So, how does Walla fill in the 120% gap left by Google Forms?
Infuse Your Survey with Brand Personality: Customizable Design
Previously, we mentioned how Google Forms offers only limited style and color changes, leaving little room to showcase a brand’s unique flair. Design isn’t just a way to display information—it’s also the first impression consumers have of your brand when they receive your survey. That’s why Walla offers detailed customization features that let you apply your brand colors in full.
Unlike Google Forms, where you can only change the header image, Walla lets you set unique colors for the entire survey background and individual buttons. Beyond a simple color palette, it also supports Hex and RGBA values for more precise color control. Walla also allows you to insert a brand logo, addressing the inconvenience of not being able to remove Google’s branding. And for those worried about Walla’s own logo, don’t be—you can replace it entirely with yours.
Moreover, Walla’s customization extends to the survey link itself. The “Link Custom” feature allows you to set a custom URL without extra configuration, and you can also customize the “link image” and “title and description” so that even before respondents click, they’ll form a positive impression of your brand.
Manage Everything in One Place: Wide-Ranging Third-Party Integrations
Which tools do you typically use for work or personal tasks? As mentioned before, many people still rely on Google Workspace, but the user base of collaboration tools like Notion and Slack is growing rapidly. When juggling multiple tools, seamless integration is essential. That’s why Walla expands upon Google Forms’ limitations—Google Forms only integrates with Google Workspace—by offering broader compatibility with third-party apps.
We’ve made it possible to integrate with external services via webhooks—a callback mechanism that sends an alert to another system whenever a specific event occurs. Whenever a form response is submitted, you can get email alerts, and there’s robust integration with Google too. For example, submitted responses can be automatically sent to Google Sheets, so data is recorded and shared in real time without extra steps. You can also automatically register events in Google Calendar for schedule management.
We didn’t stop there. We also integrated with popular communication tools like Slack and Discord, allowing you to receive real-time notifications about form responses within the apps you already use. And by syncing with Notion, you can automatically add submission data to an existing database or template.
While these might not seem like huge features, we at Team Walla believe that expanded integrations can significantly boost work efficiency. We plan to integrate with even more services in the future, so stay tuned!
Faster, Smarter Analysis: Going Beyond Basic Response Collection
Once you’ve gathered your form responses, it’s time for analysis. Google Forms provides basic visualizations like bar and pie charts for each question. If that’s all Walla offered, there wouldn’t be much difference. But simply viewing responses makes it hard to gain real insights. Maybe the survey was difficult for respondents, or perhaps there’s a hidden takeaway in a specific question. So, how is Walla’s analysis different?
Walla offers Analytics that go beyond mere answer categorization, helping you identify patterns and insights hidden in your questions. You can monitor field-by-field views to gauge the survey’s effectiveness, and use time spent data to pinpoint which questions grab respondents’ attention. You can also check abandonment rates to see if certain questions were too challenging or if other issues caused respondents to drop out—valuable clues for your next survey.
Beyond multiple-choice questions, Walla provides AI open-ended response analysis, including K-means clustering (which visualizes similar responses on a scatterplot) and zero-shot classification (which displays field responses based on your chosen criteria). These advanced options offer deeper, more tailored analysis that matches how you and your respondents actually use the form.
By analyzing data in this way, even similar responses can yield a wealth of insights. You can easily evaluate open-ended answers without investing huge amounts of time or effort, making analysis simpler and more effective.
If It’s Easier to Create, It’s Easier to Understand
Every survey has logic—features that guide respondents to the next question or section based on their answers. As questions multiply and conditions become more complex, the overall form inevitably becomes complicated. Meanwhile, if conditional branching is too simple, you end up missing crucial data—so simplicity alone isn’t the answer. How does Walla solve this problem?
Google Forms focuses on branching based on selected answers, which is fine for something like an invitation form. But because of its limitations, it doesn’t work as well for in-depth data collection, such as a “new product interest survey.” Walla addresses this by adding AND and OR conditions within its logic rules, letting you set detailed criteria and gather more precise data without risking statistical errors.
Above all, Walla offers a visual logic map so you can build even a complex branching sequence with your eyes rather than your memory. You won’t need to keep testing or manually tracing paths—this is one of Walla’s greatest strengths. (For details, see the [Walla Help Center] on logic settings!)
Moreover, Walla’s new Template service—recently introduced—lets you start with ready-made designs and logic, so you don’t even have to build a form from scratch. It’s a huge time-saver.
Walla Looks Pretty Convenient, Right?
There are a ton of features needed to create effective surveys for diverse purposes. If you’ve found Google Forms lacking in some respects, give Walla a try—you might find that it fills all those gaps.
We’re always listening to users so we can make Walla truly hassle-free. If there’s a feature you need, don’t hesitate to send us your thoughts!
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Building User-Centric Products: How to Leverage Surveys for Effective Market Insights
December 11, 2024

EDITORIAL
Boost Your Workflow: Connect Walla to Discord, Slack, and More with Ease
December 9, 2024

EDITORIAL
Customer Feedback Management: How South Korea’s Top Brands Drive Growth Through CFM
December 6, 2024

EDITORIAL
500 Global Founders Retreat
November 29, 2024

EDITORIAL
Elevating Brand Experience: Why BX Management Defines Market Success
November 27, 2024

EDITORIAL
Crafting High-Impact Customer Surveys: A Roadmap to Better CX
November 20, 2024

EDITORIAL
Beyond Service: How CXM Drives Growth and Competitive Advantage
November 15, 2024

EDITORIAL
Building Strong Starts: Using Feedback to Elevate Employee Onboarding
November 13, 2024

EDITORIAL
Empower Your People: Modern HR & EX Management and the Role of Feedback Tools
November 8, 2024

EDITORIAL
Free but Powerful: The #1 Online Form Builder
November 5, 2024

EDITORIAL
Crafting the Perfect Survey: Key Strategies for High-Quality Data
November 1, 2024

EDITORIAL
Brands That Thrived With Online Surveys
October 25, 2024

EDITORIAL
Revisiting On-Premise: Navigating Your Options Between SaaS and Traditional Setups
October 18, 2024

EDITORIAL
From Custom Design to AI Analysis: How Walla Beats Google Forms 120%
October 13, 2024

EDITORIAL
Is Google Forms Enough? Key Drawbacks You Shouldn’t Overlook
October 9, 2024

EDITORIAL
Reimagining Convenience: Walla’s Ready-to-Use Survey Templates for Your Brand
October 2, 2024

EDITORIAL
Google Forms or Walla? A Comprehensive Feature-by-Feature Look
July 23, 2024

GUIDES
Manage Capacity Stress-Free: Quota Settings
July 19, 2024

EDITORIAL
Paprikan Canada Voyage : Inside and Beyond
February 16, 2024

GUIDES
The Marketer's Ace: Hidden Fields
February 14, 2024

EDITORIAL
Insights from Location Data
January 29, 2024

EDITORIAL
To Someone Who Has Been Staring at Data for 10 Hours
January 23, 2024

EDITORIAL
The Secret to Acquiring 30,000 Users with Minimal Marketing Budget
November 29, 2023

EDITORIAL
Paprikan's Open Hiring Journey
November 28, 2023

GUIDES
Survey Form Webhook Guidelines
August 31, 2023

EDITORIAL
Starting a Company and Living Together in Canada
June 12, 2023

GUIDES
Let's Group Data Using the Group By Feature
May 17, 2023

EDITORIAL
The Tiny History of Walla
May 15, 2023

EDITORIAL
Insights from Walla Team's Remarkable 220x Revenue Growth in Just 6 Months
April 28, 2023

EDITORIAL
Insights from a Walla Team Co-founder Shared in a University Lecture
April 5, 2023

GUIDES
How to Create a One-Page Survey
April 5, 2023

GUIDES
How to Set Up Notifications for Surveys
April 5, 2023

EDITORIAL
A Letter to Aspiring Entrepreneurs
March 29, 2023

EDITORIAL
Why Walla Became Walla: The Story Behind the Name
March 21, 2023

GUIDES
The Perfect Way to Collect Location Data
March 15, 2023

GUIDES
Fully Understand Logic Setting
March 14, 2023

GUIDES
Exploring Walla Team's Philosophy Behind Pricing
March 14, 2023

GUIDES
Analyzing Response Sheet Data with GPT
March 8, 2023

GUIDES
The Most Efficient Way to Use Google Forms
March 8, 2023

GUIDES
Hidden Fields: How to Stop Hiding and Start Using
March 8, 2023

EDITORIAL
Hello, It's Team Walla.
March 10, 2023

EDITORIAL
Why is it called Paprika Data Lab?
March 10, 2023
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The form you've been searching for?
Walla, obviously.
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The form you've been searching for?
Walla, obviously.
Services
The form you've been searching for?
Walla, obviously.
Services